Senior User Acquisition Manager

Ruby Labs Ltd; Georgia; Remote; USD 120,000 - 190,000; Full time

Benefits offered by this job

Paid National Holidays

Flexible Independent Contractor  Agree

Job summary

Ruby Labs Ltd seeks a proactive User Acquisition Manager to own Meta-paid traffic and drive subscriptions via web funnels. You will scale campaigns across GEOs, test creative ideas, and optimize for CPA/ROAS while expanding to new channels and leveraging AI tools.

You will collaborate with data and creative teams to diagnose performance, implement automation, and protect account health in a fast-paced AI-first environment. LI-Remote.

Qualifications

• 3+ years of hands-on experience managing paid social campaigns, with Meta as the main platform and a track record of scalable ROI.
• High-budget management: experience handling $500k+ in monthly ad spend with consistent optimization.
• Multi-GEO expertise across countries/regions with data-driven scaling decisions.
• Strong analytical skills in CPA, ROAS, and cohort analysis; proficient in analytics tools.

Responsibilities

• Manage and scale paid social campaigns on Meta end to end: structure, bidding, budget allocation, optimization and scaling.
• Expand into additional sources (AppLovin, X, TikTok, Snapchat) and identify growth levers.
• Scale spend across multiple GEOs while meeting CPA and ROAS targets.
• Run structured creative testing with the creative team across channels, with clear hypotheses and scale/kill rules.
• Collaborate with data team on reports, cohort analysis and deep-dives; diagnose drops/spikes and act on findings.
• Manage signal quality: conversion events, value, purchase optimization, attribution.
• Protect account health: maintain ad account structure, backups and policy compliance.
• Work with platform reps on beta features, new campaign types and escalations.
• Prepare strategy, document tests/learnings, and monitor market trends and competitors.

Skills

Paid social advertising

Meta Ads

Budget management

A/B testing

Data analysis

AI automation

English communication

Growth mindset

Tools

Omni

Tableau

Mixpanel

Job description

Ruby Labs is a leading tech company that creates and operates innovative consumer products. User Acquisition Manager to take full ownership of Meta paid traffic and drive subscriptions through web funnels within a single project. Meta is the core channel, with room to expand into additional sources such as AppLovin, X, TikTok and Snapchat. You'll manage 7-figure budgets across multiple GEOs, decide what to test, scale and cut, and be accountable for results. Performance is measured on real business metrics (CPA, ROAS and cohorts), not surface-level platform numbers. We are an AI-first team, so we expect you to use Claude and automation to move faster and to streamline your day-to-day workflows.

Responsibilities

• Manage and scale paid social campaigns on Meta end to end: account structure, bidding, budget allocation, optimization and scaling.
• Expand into additional sources (AppLovin, X, TikTok, Snapchat) and look for new growth levers: audiences, formats, placements and campaign types.
• Scale spend across multiple GEOs while holding CPA and ROAS targets.
• Run structured creative testing with the creative team on all channels, with clear hypotheses and simple scale/kill rules.
• Work with the data team on reports, cohort analysis and deep dives, quickly diagnose drops and spikes and act on them.
• Manage signal quality: conversion events, event value, purchase optimization, attribution.
• Protect account health: manage ad account structure, backups and policy compliance.
• Work with platform reps on betas, new campaign types and escalations.
• Prepare a clear strategy, document tests and learnings, and keep an eye on market trends and competitors.

Qualifications

• 3+ years of hands-on experience managing paid social campaigns, with Meta as your main platform (TikTok, Snapchat, Pinterest, or AppLovin experience is a plus) and a proven ability to scale budgets efficiently while maintaining strong ROI.
• High-budget management: experience managing $500k+ in monthly ad spend, with consistent optimization and sustainable growth.
• Multi-GEO expertise: experience running and scaling campaigns across multiple countries and regions, and making independent, data-driven scaling decisions.
• Strong analytical skills: solid command of CPA, ROAS, and cohort analysis, plus proficiency in tools like Omni/Tableau/Mixpanel and the ability to build custom performance analyses.
• Meta platform knowledge: deep understanding of account structures, audience targeting, bidding strategies, and creative testing methodologies.
• AI and automation: experience automating user acquisition workflows with AI, automated rules or scripts, and a mindset of constantly looking for ways to work smarter.
• Autonomous and proactive: you take ownership, thrive in a fast-paced environment, and spot opportunities for testing, optimization, and growth.
• Growth mindset: strong motivation to learn, experiment and scale, with a focus on long-term performance.
• Clear communication: strong English, with the ability to present insights, results and recommendations to stakeholders.

Benefits

• Paid National Holidays: Celebrate and relax on national holidays with paid time off to unwind and recharge.
• Flexible Independent Contractor Agreement: Benefit from tax advantages, networking opportunities, reduced employment obligations, and the freedom to work from anywhere.

Ruby Labs operates within the CET (Central European Time) zone.

Remote Work Environment:

After submitting your application, we conduct a thorough review which typically takes 3 to 5 days, but may occasionally take longer due to the volume of applications received.

Life at Ruby Labs

At Ruby Labs, we move fast, aim high, and expect the same from our team. If you're hungry to achieve, motivated by impact, and want to grow at the speed of your own ambition, Ruby Labs offers the platform to make it happen.

LI-Remote