Senior UI Designer: Design Systems & AI Lead

Digital Agency Jobs; Kansas City (MO); Hybrid; USD 96,000 - 124,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML is seeking a Freelancer Senior UI Designer to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and a T-shaped design talent with expertise across both UX and UI.

This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve quality, consistency, and efficiency.

Qualifications

• Senior UI/digital design experience, preferably in advertising or marketing.
• CRM experience and design-system knowledge.
• Healthcare/pharma client experience and UI/UX grounding.
• Strong portfolio in UI visual craft and design-systems work.
• T-shaped with UX/UI, good cross-functional collaboration.
• Experience defining visual direction for multiple platforms.
• Familiar with responsive design, accessibility, and modern patterns.
• Ability to use AI to enhance exploration, iteration, and production.

Responsibilities

• Define, evolve, and scale design systems across products and platforms.
• Establish visual direction and ensure consistency across digital experiences.
• Design intuitive interfaces for CRM and other digital platforms.
• Build and maintain modular asset libraries for scalable production.
• Translate brand and business requirements into compelling UI experiences.
• Partner with UX, strategy, technology, and cross-functional teams.
• Apply T-shaped design skills across UX and UI when needed.
• Integrate AI tools to accelerate exploration, production, and quality.
• Represent and advocate for strong visual craft across teams and client engagements.
• Apply healthcare/pharma experience and navigate regulated environments.

Skills

UI/product/digital design

CRM experience

Modular design libraries

Healthcare/pharma experience

T-shaped design skills

AI tools usage

Communication skills

Freelance collaboration

Job description

VML is seeking a Freelancer Senior UI Designer to lead visual design direction and execution across digital programs and platforms. The ideal candidate brings strong UI craft, CRM experience, healthcare/pharmaceutical client experience, and a T-shaped design talent with expertise across both UX and UI.

This freelance role combines hands-on design leadership, design-system thinking, modular asset creation, and the strategic use of AI to improve quality, consistency, and efficiency.