Senior Analyst, Trade Marketing

Royal Caribbean Cruises Ltd; Miami (FL); On-site; USD 75,000 - 110,000; Full time

Job summary

Royal Caribbean Group's Marketing Global Team seeks a Senior Analyst, Trade Marketing to lead and execute marketing plans for National Accounts and Strategic Partners from our Miami onsite office. You will manage content, campaigns, and assets for B2B and B2C channels while ensuring brand consistency.

The role requires strong project management, cross-functional coordination, data analytics, and the ability to influence marketing decisions.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in marketing, sales, or account management (travel or cruise industry preferred).
• Strong project management skills with the ability to manage multiple concurrent initiatives.
• Experience working across multiple marketing channels (digital, print, social, email).
• Comfort working with data, campaign performance reporting, and translating insights into action.
• Strong communication and presentation skills, including presenting to senior leadership.
• Highly organized with attention to detail and follow-through.
• Proficient in Microsoft Office; Wrike or similar tools preferred.

Responsibilities

• Under the leadership of the Senior Manager, Commercial and Trade Marketing, you are responsible for creating and executing marketing plans for National Accounts and Strategic Partners.
• Coordinate distribution of marketing materials to partners and internal sales teams, ensuring timely and accurate execution.
• Builds day-to-day communication rapport with accounts and engages leadership as necessary to understand partner goals.
• Leverages marketing, analytics, and sales operations to drive marketing plans to fruition to help exceed sales and revenue targets.
• Updates Wrike to ensure all projects are properly accounted for with due dates and manages workflows.
• Supports Senior Manager with Key Accounts and Field Sales to push marketing initiatives to member agencies.
• Supports trade events such as Virtuoso Travel Week, CLIA Cruise 360, among others.
• Manage data modeling initiatives with Jakala and Epsilon, including scheduling, execution, and delivery.
• Own end-to-end coordination of these projects with cross-functional alignment and vendor management.
• Analyze and package results into insights and presentations for senior leadership.
• Track and document quarterly email performance metrics across top consortia partners.

Skills

Project management

Marketing channels

Data analysis

Communication

Wrike / project tools

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Wrike

PowerPoint

Excel

Job description

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Senior Analyst, Trade Marketing

Journey with us! Combine your career goals and sense of adventure by joining our incredible team of employees at Royal Caribbean Group. We are proud to offer a competitive compensation and benefits package, and excellent career development opportunities, each offering unique ways to explore the world.

We are proud to be the vacation-industry leader with global brands — including Royal Caribbean International, Celebrity Cruises and Silversea Cruises — the most innovative fleet and private destinations, and the best people. Together, we are dedicated to turning the vacation of a lifetime into a lifetime of vacations for our guests.

Royal Caribbean Group’s Marketing Global Team has an exciting career opportunity for a full time Senior Analyst, Trade Marketing reporting to the Senior Manager, Consumer & Integrated Marketing

This position will be working onsite from Miami.

Position Summary:

As the Senior Analyst, this position will be responsible for supervising and executing the marketing plans of the top Consortia and Strategic partners and driving the execution of these plans. This position also serves as the Project Manager for all marketing development for key marketing assets supporting the National Accounts, Key Accounts and Strategic Partners, managing the development of creative, flow of projects, approval of promotional materials and ad placement. Responsible for ensuring consistency of brand messaging in all channels. This position also supports relationship management with accounts from a marketing perspective and has the ability to influence marketing plan decisions.

This position requires strong project management, cross-functional coordination, and analytical skills, with ownership over both campaign execution and performance tracking.

Essential Duties and Responsibilities:

• Under the leadership of the Senior Manager, Commercial and Trade Marketing, you are responsible for creating and executing marketing plans for National Accounts and Strategic Partners. This includes and is not limited to providing content to travel agencies, creating and updating landing pages, direct mailers, emails, social media posts, flyers, and additional assets for B2B and B2C marketing channels.
• Adapts global brand campaigns for National Accounts/Consortia including: ship launches, brand campaigns and brand announcements. The Sales Channel support is critical to the success of such launches.
• Coordinate distribution of marketing materials to partners and internal sales teams, ensuring timely and accurate execution.
• Builds day-to-day communication rapport with accounts and engages leadership as necessary to have a clear understanding of travel partner goals and objectives.
• Leverages marketing, analytics, and sales operations to drive marketing plans to fruition to help exceed sales and revenue targets.
• Updates the marketing planning tool (Wrike) to ensure all projects are properly accounted for with due dates. Supervises Wrike workflows and involves other teams as needed for flawless execution.
• Supports the Senior Manager by working closely with Key Accounts, and Field Sales to proactively communicate and ensure marketing initiatives and promotional efforts are being pushed down to the member agencies.
• Provides support as needed to execute Trade events such as Virtuoso Travel Week, CLIA Cruise 360, among others.
• Manage data modeling initiatives (e.g., Matchback and Look-Alike projects) with external partners Jakala and Epsilon, including scheduling, execution, and delivery.
• Own end-to-end coordination of these projects, including cross-functional alignment, vendor management, and timeline oversight.
• Analyze and package results into clear insights and presentations for senior leadership.
• Track and document quarterly email performance metrics across top consortia partners.
• Maintain records of direct mail performance, including ranking breakdowns, distribution strategy, and pricing files.
• Document campaign tests and changes (e.g., drip campaigns, segmentation updates), ensuring visibility into performance and optimization efforts.
• Maintain an organized library of print assets in PowerPoint, including creative, specs, and supporting campaign details.

Qualifications, Knowledge and Skills:

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 3–5+ years of experience in marketing, sales, or account management (travel or cruise industry preferred).
• Strong project management skills with the ability to manage multiple concurrent initiatives.
• Experience working across multiple marketing channels (digital, print, social, email).
• Comfort working with data, campaign performance reporting, and translating insights into action.
• Strong communication and presentation skills, including presenting to senior leadership.
• Highly organized with attention to detail and follow-through.
• Proficient in Microsoft Office (especially Excel and PowerPoint); experience with Wrike or similar tools preferred.
• Results‑driven, proactive, and able to adapt in a fast‑paced environment.

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

No immigration sponsorship offered.