Senior Technical PM: Digital Marketing & Growth Tech

Independence Pet Group; Chicago (IL); On-site; USD 113,000 - 141,000; Full time

Benefits offered by this job

Comprehensive health Insurance

Paid Parental Leave

Retirement savings plan

Pet friendly office

Wellness Day off

Job summary

Independence Pet Holdings, a leading pet health brand group, seeks a Senior Technical Product Manager to bridge Marketing and Engineering. You will own the roadmap for digital experiences, SEO, CMS, analytics, experimentation, and partner integrations to enhance engagement, conversions, and performance.

Responsibilities include defining technical requirements, collaborating with Marketing and Content teams, and ensuring scalable, secure platforms aligned with enterprise standards.

Qualifications

• 6 years relevant experience as a Technical Product Manager.
• Experience bridging Marketing and Engineering; owning roadmaps for digital experiences, SEO, CMS, analytics, experimentation, and partner integrations.

Responsibilities

• Own the technical roadmap and solution design for digital marketing and customer-facing experience capabilities across websites, landing pages, partner experiences, and digital acquisition channels.
• Partner with Marketing teams to translate business objectives into technical requirements, user stories, and solutions.
• Serve as the technology liaison between Marketing and Engineering, aligning priorities, dependencies, timelines, and feasibility.
• Define enhancements related to content management, SEO, experimentation, personalization, analytics, and partner integrations.
• Own technical requirements for SEO initiatives including structured data, performance, indexing, redirects, and URL management.
• Collaborate with Marketing and Content teams to ensure CMS supports content creation, publishing workflows, governance, and performance measurement.
• Define solutions that improve content discoverability, engagement, and conversion outcomes.
• Ensure digital platforms are scalable and aligned with enterprise standards.
• Drive implementation and enhancement of A/B testing and experimentation across customer-facing apps.
• Ensure experimentation platforms integrate with analytics, reporting, and CX systems.
• Support personalization and optimization initiatives through design and prioritization.
• Define integrations supporting partnerships, affiliate relationships, referral programs, and third-party marketing platforms.
• Coordinate with stakeholders to ensure partner integrations are secure, scalable, and measurable.
• Manage dependencies related to partners, campaigns, tracking, and attribution capabilities.
• Define tracking, tagging, attribution, and reporting requirements to measure performance.
• Ensure solutions support reporting, experimentation analysis, and optimization opportunities.
• Create and maintain technical epics, features, and user stories for development teams.
• Collaborate with Architects and Engineering to evaluate options, tradeoffs, and approaches.
• Support sprint planning, backlog refinement, and delivery with technical context.
• Ensure solutions meet performance, security, accessibility, compliance, and operational standards.]
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• COMPANY NAME": "Independence Pet Holdings"} }

Education

Bachelor's Degree or equivalent work experience

Associate's Degree in a Technical Field

Certification in relevant focus area

Job description

Independence Pet Holdings, a leading pet health brand group, seeks a Senior Technical Product Manager to bridge Marketing and Engineering. You will own the roadmap for digital experiences, SEO, CMS, analytics, experimentation, and partner integrations to enhance engagement, conversions, and performance.

Responsibilities include defining technical requirements, collaborating with Marketing and Content teams, and ensuring scalable, secure platforms aligned with enterprise standards.