Senior Tech Lead - Adobe Target & Marketing Cloud

Vanguard; Malvern (Chester County); On-site; USD 140,000 - 200,000; Full time

Job summary

Vanguard is seeking a Sr. Tech Lead for Experimentation/Personalization & Marketing Cloud to own and drive Adobe Target-based experiences on the public site.

You will design, build, test and support Target-driven A/B tests, personalization experiences and front-end implementations while setting quality standards and reusable patterns for reliable delivery. Preferred experience includes familiarity with Adobe Experience Cloud products such as AEP, AJO, AEM and Adobe Analytics.

Qualifications

• Strong hands-on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front-end development experience with JavaScript, TypeScript, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front-end components, QA utilities and integration patterns with analytics or measurement tools.

Responsibilities

• Lead end-to-end Adobe Target implementation for A/B tests, experience targeting, personalization, recommendations, multivariate tests and other Target-driven experiences.
• Build and maintain front-end code for Target activities using JavaScript, TypeScript, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure and support Adobe Target activities, audiences, profile scripts, mbox or parameter usage, QA links, activity prioritization, targeting rules and delivery safeguards.

Skills

Adobe Target

Front-end development

JavaScript/TypeScript

Leadership

Cross-functional collaboration

Education

Bachelor's or master's in IT / CS / Digital Tech / Design

Tools

Git

Job description

Vanguard is seeking a Sr. Tech Lead for Experimentation/Personalization & Marketing Cloud to own and drive Adobe Target-based experiences on the public site.

You will design, build, test and support Target-driven A/B tests, personalization experiences and front-end implementations while setting quality standards and reusable patterns for reliable delivery. Preferred experience includes familiarity with Adobe Experience Cloud products such as AEP, AJO, AEM and Adobe Analytics.