Senior Talent Marketing Analytics Lead

Capital One; McLean (VA); On-site; USD 111,000 - 127,000; Full time

Job summary

Capital One is seeking a Sr. Business Analyst in McLean to shape Talent Marketing Analytics through data-driven strategy, AI-enabled insights, and cross-functional collaboration with marketing leaders, product teams, and agencies. The role emphasizes KPI design, experimentation, and reporting improvements across international markets.

You will build dashboards, analyze campaigns, and apply SQL, Python, and AI to automate reporting, driving growth and better hiring outcomes.

Qualifications

• Bachelor’s degree in a quantitative field (Business, Finance, Statistics, Economics, Analytics, CS, etc.)
• Master’s Degree in a quantitative field or MBA with quantitative concentration
• 1+ years of experience in SQL querying
• 2+ years of experience in statistical analyses
• 1+ years of experience in consulting
• 1+ years of experience presenting to cross-functional stakeholders
• 1+ years of experience defining business requirements

Responsibilities

• Marketing Analytics & Strategy: Analyze performance across our marketing funnel to find growth opportunities and make clear recommendations with our agency.
• Experimentation & Testing: Set up hypotheses, design tests, and analyze results for multi-channel campaigns in the U.S. and globally.
• Dashboard & Product Ownership: Build, manage, and maintain automated dashboards that keep metrics up to date.
• Cross-Functional Collaboration: Partner with marketing strategists, product managers, IT, and external agency partners.
• AI & Technical Innovation: Apply SQL, Python, and AI tools to streamline workflows.
• Data Storytelling: Present insights clearly through visuals and narratives for leaders.

Skills

SQL

Python

Generative AI

Dashboarding

Data storytelling

A/B testing

Campaign analytics

Education

Bachelor’s Degree in a quantitative field

Master’s Degree in a quantitative field or MBA with quantitative concentration

Master’s Degree in Business or quantitative field

Job description

Capital One is seeking a Sr. Business Analyst in McLean to shape Talent Marketing Analytics through data-driven strategy, AI-enabled insights, and cross-functional collaboration with marketing leaders, product teams, and agencies. The role emphasizes KPI design, experimentation, and reporting improvements across international markets.

You will build dashboards, analyze campaigns, and apply SQL, Python, and AI to automate reporting, driving growth and better hiring outcomes.