Senior Strategy Leader – Pharmaceutical Brand & Launch

IQVIA; Montclair (NJ); On-site; USD 99,000 - 276,000; Full time

Job summary

Purplemoon, an IQVIA company, is a leading healthcare communications agency delivering strategic brand development, commercialization, and omnichannel programs for pharma and biotech clients.

The Senior Strategy Leader role partners with account, medical, creative, analytics, and consulting teams to translate science and market insights into impactful commercial strategies, while mentoring a team and driving growth across portfolios.

Qualifications

• Bachelor's degree in Business, Marketing, Life Sciences, Communications, Healthcare Administration, or related field.
• Advanced degree such as an MBA, MPH, Master’s, or PhD preferred.
• 10+ years of experience in pharmaceutical, biotechnology, healthcare consulting, healthcare communications, or healthcare advertising environments.
• Extensive experience in brand strategy, communications planning, commercialization, and product launches.

Responsibilities

• Provide strategic leadership to develop brand positioning, messaging and integrated communications across lifecycle.
• Translate market research, clinical data, customer insights, competitive intelligence, and trends into actionable recommendations.
• Lead pre-launch, launch, and post-launch strategic planning for a portfolio of brands.
• Develop customer-centric strategies for HCPs, patients, payers, and other stakeholders.
• Collaborate with cross-functional teams to ensure strategic alignment and execution excellence.
• Serve as trusted advisor to senior client stakeholders and facilitate strategic workshops.

Skills

Strategic Leadership

Brand strategy

Cross-functional leadership

Presentation storytelling

Education

Bachelor's degree

MBA/ MPH/ Master/ PhD preferred

Job description

Purplemoon, an IQVIA company, is a leading healthcare communications agency delivering strategic brand development, commercialization, and omnichannel programs for pharma and biotech clients.

The Senior Strategy Leader role partners with account, medical, creative, analytics, and consulting teams to translate science and market insights into impactful commercial strategies, while mentoring a team and driving growth across portfolios.