Senior Strategy Lead: Culture-Driven Growth

Interpublic; United States; Ibrido; USD 100.000 - 125.000; Tempo pieno

Descrizione del lavoro

Initiative is seeking an Associate Director of Strategy to develop strategic recommendations addressing client challenges across accounts. You will synthesize cultural, consumer, and market insights to design holistic communications plans and guide client advisory work with the Strategy Team.

Strong presentation and creative thinking are essential for success in this role. You will collaborate with SBUs and Creative teams to deliver cutting-edge ideas, while maintaining relationships with

Competenze

• 6-8 years in integrated planning role in media, creative, innovation or communications discipline.
• Ability to think differently: creative & adaptive, entrepreneurial, independently-minded; deeply immersed in cultural understanding and driven by a desire to know more about the world / to better understand people’s motivations & behaviors in the shifting landscape.

Mansioni

• Demonstrate a good understanding of consumers & their behaviors, using qualitative and quantitative communications channel & cultural tool research to develop applicable insights into the consumer connection with the brand
• Craft strategic narratives that show how the strategy delivers on the business need and focus on results and measurement
• Bring fresh thinking & inspiration into the Strategic Process to help the teams springboard to better thinking, leading ideation team sessions in conjunction with the Communications Design team and relevant SBUs to generate creative & compelling communications ideas
• Be considered a valuable contributor during client meetings, providing, for example, research &/or deep understanding of how consumers are interacting with culture (their behaviors & motivations/mindsets)
• Maintain effective relationships with key strategic partners (vendors, academic institutions, creative consultancies), keeping up to date on their offer & using that information to help the Strategy Team unlock new growth opportunities for the client &/or the agency

Conoscenze

Strategic thinking

Cultural understanding

Presentation skills

Formazione

Bachelor's degree

Descrizione del lavoro

Initiative is seeking an Associate Director of Strategy to develop strategic recommendations addressing client challenges across accounts. You will synthesize cultural, consumer, and market insights to design holistic communications plans and guide client advisory work with the Strategy Team.

Strong presentation and creative thinking are essential for success in this role. You will collaborate with SBUs and Creative teams to deliver cutting-edge ideas, while maintaining relationships with