Senior Strategy Director — Experience & Brand Architect

Remote; San Francisco (CA); Remote; USD 150,000 - 185,000; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401k with employer matching

Unlimited PTO + company wide closures

Work From Home stipend

Job summary

Instrument is a design and technology company building brands, products, and experiences that move businesses forward. We work across brand, marketing, and product, with a distributed presence in the U.S.

and Europe, and value curiosity, learning, and inclusion. We’re hiring a Senior Strategy Lead to guide multiple client engagements, ensuring strategic rigor from discovery to delivery and mentoring strategists.

Qualifications

• Led strategy at a senior level across multiple projects, balancing depth and breadth.
• Broad strategy skills across brand, digital, product, content, and marketing with leadership experience.
• Able to connect insights to action using research, synthesis, and storytelling to shape direction.
• Effective facilitator and communicator, able to guide workshops and influence senior stakeholders.
• Experience building and leading teams, setting expectations, and developing talent.
• Capable of balancing client needs, business goals, and delivery realities with pragmatic decisions.

Responsibilities

• Serve as the senior strategic lead across multiple client engagements and portfolios.
• Ensure strategic rigor, clarity, and coherence from discovery through delivery.
• Guide strategists and teams through ambiguity while maintaining quality standards.
• Bring expert-level fluency in UX and brand strategy for digital experiences.
• Balance brand thinking with detailed UX across disciplines.
• Apply experience strategy to complex, multi-touchpoint engagements.
• Contribute to pitches with creative, design, and account teams.
• Identify new business opportunities with discipline and studio leadership.
• Foster trusted relationships with senior client stakeholders and leadership.

Skills

Brand strategy

Digital strategy

Product strategy

Content strategy

Marketing strategy

Workshop facilitation

Executive stakeholder management

Team leadership

Storytelling

Emerging tools

Job description

Instrument is a design and technology company building brands, products, and experiences that move businesses forward. We work across brand, marketing, and product, with a distributed presence in the U.S.

and Europe, and value curiosity, learning, and inclusion. We’re hiring a Senior Strategy Lead to guide multiple client engagements, ensuring strategic rigor from discovery to delivery and mentoring strategists.