Strategy Director - Brand Strategy

Tomorrow Recruitment Ltd | B Corp™; New York (NY); Hybrid; USD 150,000 - 175,000; Full time

Job summary

Tomorrow is partnering with a global branding studio to find a Strategy Director for its New York team. Working across established businesses and ambitious founders, the studio blends strategy and design to create distinctive brands.

Reporting to the Senior Strategy Director, you'll lead strategic thinking across projects, translate insights into opportunities, own the process from brief to delivery, and build trusted client relationships while guiding junior strategists.

Qualifications

• Brand strategy experience is essential.
• Distill complex business, audience and cultural insights into a clear strategic direction.
• Collaborate with designers and translate strategy into creative guidance.
• Confident presentation and storytelling, with experience leading senior client conversations.

Responsibilities

• Develop and deliver brand strategies that connect business ambitions with audience needs and cultural context.
• Take strategic ownership of multiple projects, managing quality, timelines, scope and expectations.
• Partner with Design to shape creative territories and ensure strategy carries into the finished brand experience.
• Lead client presentations and discussions, building confidence in recommendations and navigating feedback.
• Develop trusted client relationships, understanding businesses and identifying opportunities beyond the brief.
• Guide junior strategists and external collaborators, sharing expertise to strengthen the studio’s strategic practice.
• Contribute to a collaborative studio culture, working across disciplines and supporting team development.

Skills

Brand strategy

Client presentation

Collaboration with designers

Team leadership

Tools

Figma/FigJam

Pitch

Notion

Job description

Job Type: Permanent, Full-time
Salary Type: Annual
Salary: $150,000-$175,000
Location: New York, NY
Work Location: Hybrid - 4 days in the studio per week

Overview

Tomorrow is partnering with a global branding studio to find a Strategy Director for its New York team. Working across established businesses and ambitious founders, the studio brings strategy and design together to create distinctive brands.

Reporting to the Senior Strategy Director, you'll lead the strategic thinking across multiple projects, translating business challenges, audience insights and cultural understanding into clear creative opportunities. This is a hands‑on role with ownership from initial brief through delivery, partnering closely with designers and building trusted client relationships throughout.

Brand strategy experience is essential, alongside the ability to turn rigorous thinking into compelling creative direction.

What You’ll Do

• Develop and deliver brand strategies that connect business ambitions with audience needs and cultural context.
• Take strategic ownership of multiple projects, managing the quality of the work, timelines, scope and expectations.
• Partner closely with Design to shape creative territories and ensure the strategy carries through into the finished brand experience.
• Lead client presentations and discussions, building confidence in your recommendations and navigating feedback thoughtfully.
• Develop trusted client relationships, understanding their businesses and identifying opportunities beyond the immediate brief.
• Guide junior strategists and external collaborators, sharing expertise and helping strengthen the studio’s strategic practice.
• Contribute to a collaborative studio culture, working across disciplines and supporting the continued development of the team.

What You’ll Bring

• A strong background in brand strategy, with experience leading projects from initial exploration through creative development and delivery.
• The ability to distil complex business, audience and cultural insights into a clear, compelling strategic direction.
• A proven ability to collaborate with designers and translate strategy into useful creative guidance.
• Confident presentation and storytelling skills, with experience leading senior client conversations.
• Strong commercial judgement and the organisational skills to manage several projects simultaneously.
• A collaborative approach to leadership, with experience supporting and developing junior talent.
• Curiosity about how brands connect with people and culture, and a clear perspective on how they create business value.
• Working knowledge of Figma/FigJam, Pitch and Notion.
• Availability to work from the New York studio four days per week and openness to global travel.

We are passionate about promoting diversity, inclusion, and equality, and are committed to working with clients who share our outlook. We offer equal opportunities to all candidates regardless of background, identity, sexuality, and disability. We strive to create inclusive cultures where diversity is seen as real value for the company. Our mission is for everyone to feel empowered to be their true authentic selves at work.