Senior Strategist, Performance Creative

Dentsu International Americas; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Dentsu Creative US is seeking a Senior Strategist, Performance Creative to translate data and creativity into actionable strategy across Strategy, Creative, Media, Analytics, and Client Services. The role involves developing client-ready briefs, testing plans, learning agendas, and performance narratives while building trusted relationships with clients and internal partners.

Success comes from turning complex signals into clear direction for briefs, creative development, testing, and

Qualifications

• 4+ years of professional experience in performance marketing, creative strategy, digital strategy, media, or analytics.
• Proven ability to develop and present client-ready strategic deliverables with limited supervision.
• Experience turning research and campaign results into actionable recommendations.

Responsibilities

• Compile, analyze, and present research with limited direction.
• Formulate hypotheses and testing methods including A/B/multivariate approaches.
• Develop tests and learning agendas linking audience, message, channel, and business goals.
• Analyze results and translate findings into next actions for briefs and creative.
• Partner with Media and Analytics to align test design, campaign setup, and measurement.
• Synthesize data and context to identify meaningful patterns informing strategy.

Skills

Performance marketing

Strategic thinking

Data analysis

Client presentations

Job description

Job Description:

Dentsu Creative US is comprised of audacious thinkers and award-winning collaborators across the United States who blend local knowledge with global expertise.

Choosing substance over stunts, our Modern Creative mandate is about unlocking sustained growth and holistic impact for brands in ways that Create Culture, Change Society and Invent the Future. We do it daily for notable brands.

Our borderless approach allows us to assemble the best talent around each brief, tapping into the expertise of the 9,000+ people in Dentsu international's global creative network. This integrated model also allows our talent to learn about and explore the breadth of career possibilities within Dentsu Creative.

Job Description

The Senior Strategist, Performance Creative sits at the intersection of data, creativity, media, and modern performance marketing. This person turns complex information into clear, actionable strategy and helps teams understand not only what is working, but why it is working and what to do next. Working across Strategy, Creative, Media, Analytics, Client Services, and Technology, the Senior Strategist independently develops client-ready briefs, testing plans, learning agendas, performance narratives, and strategic recommendations. They are expected to formulate original insights, confidently present their thinking, and build trusted relationships with clients and internal partners.

What success looks like: The Senior Strategist brings clarity to complexity, originates insights that create business value, and converts performance signals into practical direction for briefs, creative development, testing, and optimization.

Responsibilities

• Compile, analyze, and present relevant primary and secondary research with limited direction.
• Formulate clear hypotheses and recommend appropriate testing methods, including A/B, multivariate, sequential, or platform-specific approaches as appropriate.
• Develop creative test plans and learning agendas that connect audience, message, visual, format, channel, and business objectives.
• Analyze test and always-on campaign results, identify initial patterns and implications, and translate findings into recommended next actions.
• Partner with Media and Analytics to align test design, campaign setup, measurement, and interpretation.
• Synthesize performance data, audience intelligence, cultural signals, category context, competitive activity, and channel behavior to identify meaningful patterns.
• Develop actionable insights and confidently present them to clients and internal teams.
• Originate insights that improve creative relevance, campaign effectiveness, customer experience, or business value.
• Distinguish observations from insights and connect findings to a clear implication for strategy, creative, media, or measurement.
• Turn complex or unstructured inputs into clear, compelling, and error-free client deliverables.
• Lead the development of creative briefs, performance narratives, content and messaging frameworks, audience and journey strategies, testing roadmaps, and optimization recommendations.
• Tell a persuasive story with data, making the strategic implication and recommended action easy to understand.
• Ensure creative strategy reflects audience needs, channel context, journey stage, brand considerations, and measurable business goals.
• Maintain strategic continuity from briefing through creative development, activation, measurement, and iteration.
• Bring working knowledge of performance marketing channels, including social, display, video, programmatic, search, CRM, and emerging formats.
• Engage clients confidently and add value to conversations about creative effectiveness, audience behavior, testing, optimization, and platform trends.
• Stay current on research tools, AI-enabled workflows, DCO and creative technology platforms, measurement practices, and changes in channel behavior.
• Apply expertise to real client challenges while knowing when to involve specialists across Media, Analytics, Technology, UX, and Customer Strategy.
• Participate confidently in structured and unstructured conversations about the client's business, customers, category, and marketing ecosystem.
• Build and maintain trusted relationships with clients beyond individual assignments.
• Act as a connector and integrator across disciplines, creating shared clarity on the problem, hypothesis, strategic direction, and next step.
• Proactively identify opportunities to strengthen the work, improve the process, or expand the value of Performance Creative Strategy.
• Support the development of junior strategists through clear feedback, knowledge sharing, and collaborative working practices.

Qualifications

• 4+ years of professional experience in performance marketing, creative strategy, digital strategy, media, audience strategy, analytics, or a related field.
• Demonstrated ability to develop and present client-ready strategic deliverables with limited supervision.
• Experience turning research and campaign