Senior Strategist, Paid Search (DTC)

Code3; Berkeley (CA); Hybrid; USD 85,000 - 106,000; Full time

Job summary

A leading integrated marketing agency is seeking a Senior Strategist, DTC Search to manage search strategy and provide thought leadership across multiple client accounts. The ideal candidate will have a passion for digital marketing and a strong track record in paid search, focusing on driving client success through innovative solutions and data-driven strategies. This role emphasizes collaboration and thought leadership, making it perfect for someone eager to leverage their expertise in a dynamic and supportive environment.

Benefits

Full medical, dental, and vision benefits

Generous retirement program

Flexible Time Off

Ongoing learning and development opportunities

Qualifications

• 4-6 years of experience in developing paid search media plans.
• Experience with keyword research and ad copy writing.
• Ability to leverage analytics dashboards.

Responsibilities

• Lead search strategy across a portfolio of clients.
• Manage performance and drive growth with clients.
• Conduct audits and optimizations on paid search accounts.

Skills

Strategic Thinking

Paid Search Management

Data Analytics

Client Relationship

Education

Certifications in digital marketing

Job description

Code3 is an integrated marketing agency, powering business growth for digital disruptors and Fortune 500 leaders alike. Our power is at the intersection of Connections, Creative and Commerce – that’s what is in our DNA. By harvesting insights and utilizing audience data, we work with our clients to develop scroll-stopping content and creative that performs and elevates the brands we work with across all digital media platforms.

Our people are energized by challenges and sprint to find unorthodox solutions. We plan, activate and measure as one team, and we’re not afraid to push boundaries and test our way to success. Coders are Relentless, Gritty, Nimble humans who are always striving to be better.

Note: Preference for this position will be given to candidates based on the East Coast due to the client’s location and EST working hours.

The Opportunity

As a Senior Strategist, DTC Search you’ll be responsible for leading search strategy, activation and thought-leadership against a portfolio of clients spanning several categories. You have a deep passion for staying on top of trends, and you understand how paid search plays into the broader media ecosystem.

You’ll work closely with a cross-disciplinary team across both challenger and enterprise accounts. You’ll be charged with managing performance, driving growth and to shift thinking beyond basic campaign tactics and connect the dots with broader business objectives and outcomes.

What you’ll do:

• Provide paid search strategy & routine audits on your portfolio of accounts across platforms (Google, Microsoft, Yahoo!) and tactics (Brand, Non-brand, Shopping, PMAX, Demand Gen, Competitor)
• Deliver activation excellence on campaign builds, pacing management and optimization deployment
• Conduct keyword research, writing ad copy, optimizations and establishing bidding strategies to meet and exceed client KPIs
• Perform QA for all campaign builds, edits, landing pages, URL tags, campaign settings and measurement studies
• Leverage a solid understanding of feed management strategy within platforms (e.g. Feedonomics, Shopify) in order to guide clients, managed service teams and agency team in driving shopping campaign performance
• Provide both proactive and reactive performance insights and optimization recommendations leveraging robust data sets and tools.
• Actively identify, test, and scale innovative approaches, automation opportunities, and emerging technologies (including AI applications) within paid search across your accounts to maintain a competitive edge
• Be a collaborative partner between your peers in client partnership, creative, growth and activation teams to ensure proper execution of strategy and client stewardship
• Be a storyteller: turning complex search strategies into compelling campaign recommendations
• Maintain best practices on your accounts in media planning, forecasting, budgeting & setup best practices, developing learning agendas, and performance analysis
• Cultivate strong relationships with clients by providing POVs, industry trends, platform updates and acting as a trusted advisor on search and digital marketing
• Support new business initiatives and pitches by conducting platform audits and recommendations

Who will love this role:

• Passion for the ever-changing media landscape and the new role paid search plays
• An appetite for leveraging AI and other technologies to improve workflows and strategy
• A people person that enjoys close relationships with your team, partners and clients
• A passion for vocalizing thought leadership and new ideas via presentations, blogs and other content distribution channels
• A problem solver with the ability to develop creative solutions

You should have:

• 4-6 years of proven experience in developing paid search media plans, strategic presentations
• Experience contributing to new business pitches
• Ability to anticipate client requests, team and agency needs and provide proactive solutions
• Proficiency in research platforms, paid search platforms and analytics dashboards
• Certifications in digital marketing and/or paid search media strategy are a plus ( Google Analytics Certification, Microsoft Advertising Search Certification, Google Ads Search Certification, Google AI Powered Shopping Ads Certification etc.)

Perks and Benefits:

• Full medical, dental, and vision benefits as well as generous retirement program
• Thoughtful parental leave and return program
• Flexible Time Off, holidays, quarterly Company “Recharge” Days, and holiday closure in December
• Ongoing learning and development opportunities
• Commitment to transparent DEIB practices

Code3’s people are what set us apart. We’re dedicated to hiring, retaining, and developing a diverse group of remarkable Coders because we know it’s the way things should be. By prioritizing our commitment to fostering an inclusive, equitable, and safe environment, we are living our mission of fueling the growth of our people. It’s this focus that empowers Coders to not only achieve great work for our clients, but also propel their own development forward and upward. We strongly encourage people from underrepresented backgrounds and all identities to apply even if you don’t feel that you meet all of the requirements above!

If you have any special needs that we can accommodate, please reach out to our team [e-mail] so we can make accommodations.

Salary Information: The base salary range for this position is $85,000 - $106,000 and is commensurate with candidate experience and location.

For candidates that are based in California, we encourage you to review this important information for California residentshere . For best results, open the link in a new tab.

Create a Job Alert

Interested in building your career at Code3? Get future opportunities sent straight to your email.

Accepted file types: pdf, doc, docx, txt, rtf

Enter manually

Accepted file types: pdf, doc, docx, txt, rtf

LinkedIn Profile *

How did you hear about this job? *

Please confirm that you are currently permanently based in the United States as it is a requirement for this position. * Select...

Are you authorized to work in the United States for any employer without sponsorship? * Select...

Will you now or in the future require visa sponsorship? At this time, we are unable to provide sponsorship. * Select...

U.S. Standard Demographic Questions

One of our core values here at Code3 is Finding Strength in Our Differences. We're committed to transparent DE&I practices and inclusive hiring practices. As part of those efforts, we invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process but in no way will factor into any hiring decisions. Submitting this survey is completely voluntary and information collected will only be used in aggregate to measure our recruiting efforts.

How would you describe your gender identity? (mark all that apply) Select...

How would you describe your racial/ethnic background? (mark all that apply) Select...

How would you describe your sexual orientation? (mark all that apply) Select...

Do you identify as transgender? Select...

Do you have a disability or chronic condition (physical, visual, auditory, cognitive, mental, emotional, or other) that substantially limits one or more of your major life activities, including mobility, communication (seeing, hearing, speaking), and learning? Select...

Are you a veteran or active member of the United States Armed Forces? Select...

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.

As set forth in Code3’s Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Select...

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

• Alcohol or other substance use disorder (not currently using drugs illegally)
• Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
• Blind or low vision
• Cancer (past or present)
• Cardiovascular or heart disease
• Celiac disease
• Cerebral palsy
• Deaf or serious difficulty hearing
• Diabetes
• Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
• Epilepsy or other seizure disorder
• Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
• Intellectual or developmental disability
• Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
• Missing limbs or partially missing limbs
• Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
• Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
• Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
• Partial or complete paralysis (any cause)
• Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
• Short stature (dwarfism)
• Traumatic brain injury

Disability Status Select...

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.