Growth Strategist (Paid Social)

LuckyRev; United States; Remote; USD 100,000 - 140,000; Full time

Job summary

A leading growth marketing agency seeks a Growth Strategist with expertise in paid social channels. The ideal candidate will analyze performance metrics, manage campaigns across major platforms, and contribute to strategic growth initiatives. This remote position offers an attractive compensation package and the opportunity for continuous professional development within a collaborative environment.

Benefits

Health insurance

Remote work

Paid time off

Mentorship support

Access to latest tools and technologies

Qualifications

• 5-7 years managing paid social campaigns, preferably in an agency.
• Experience with budgets of $50K-$1MM/month.
• Proficient in data analysis and attribution platforms.

Responsibilities

• Analyze business performance across various DTC brands weekly.
• Manage and optimize paid social campaigns on platforms like Meta and TikTok.
• Present insights and actionable recommendations to clients.

Skills

Analytical mindset

Creativity

Communication skills

Time management

Education

Bachelor's degree in Marketing, Business, or Communications

Tools

Google Analytics

Proprietary analytics tools

Job description

LuckyRev is a growth marketing agency specializing in scaling brands through innovative, data-driven digital channels. We pride ourselves on our omnichannel approach, leveraging best-in-class analytics and creative strategies to deliver exceptional results for our clients. We offer a clear career path, remote work, mentorship from experienced professionals, and the latest tools and technologies to stay at the forefront of your craft.

About the Role

We're looking for a driven Growth Strategist with a strong background in paid social channels (Meta, Instagram, Tiktok, Pinterest, and more) to join our team. You will collaborate closely with internal creative, strategy, and analytics teams to develop and execute impactful paid social campaigns. This role is ideal for someone passionate about testing innovative strategies, crafting compelling direct-response creative, and scaling performance for brands across platforms such as Facebook, Instagram, TikTok, Tiktok Shop, Pinterest, and other relevant digital marketing platforms.

Responsibilities

• Analyze holistic business performance on a weekly basis across various DTC brands (verticals ranging from fashion, apparel, health/wellness, beauty, CPG, and more).
• Coordinate with internal team (creative, data science, paid search) to ensure unified, data-driven growth initiatives.
• Continuous learning and application of growth efforts outside of paid media channels (web optimizations, landing pages, influencer partnerships, affiliate marketing) when possible.
• Identify cross-channel opportunities to amplify paid social impact.
• Strategically allocate budgets based on holistic growth goals to maximize client profitability and new customer growth.
• Present to internal stakeholders and clients, clearly articulating insights, trends, and actionable recommendations.

Campaign Management

• Take ownership of managing and optimizing paid social campaigns on platforms such as Meta, Tiktok, and Pinterest for diverse brands.
• Craft persuasive messaging angles, proactively test ad creative, and regularly brief new assets to maximize new customer ROI.
• Research, build, and optimize product data feeds for dynamic ad campaigns.
• Ideate and execute ad creative scripts/briefs across different client verticals, focusing on compelling hooks and engaging storytelling for Meta, Tiktok, and Pinterest ads.
• Stay informed about industry trends and competitor creative strategies to ensure our client creatives remain fresh, relevant, and high performing.
• Collaborate with the creative team to ensure seamless execution of ad creative concepts that follow brand guidelines across all clients.
• Source and brief UGC creators based on best performing ads or concepts that need to be tested.

Analytics and Optimization

• Utilize advanced analytics tools (In-house performance tracker, proprietary LuckyMMM tool, forecasting, Google Analytics, TripleWhale, Northbeam) to monitor, interpret, and optimize campaign performance.
• Regularly analyze performance data, identifying actionable insights to continuously improve holistic and in-platform ROI.
• Create digestible, impactful performance reports and presentations that showcase our success and continued next steps/proactive strategy to clients.

Collaboration and Communication

• Work closely with our awesome internal teams—creative, strategy, data—to deliver high performing ads for various brands.
• Communicate proactively with clients independently, ensuring client satisfaction and confidence in our strategies.
• Lead internal brainstorming and strategy sessions focused on creative and growth marketing solutions.

Learning

• Conduct comprehensive research on client brands, market trends, and competitor activities to inform strategy development.
• Leverage deep understanding of consumer behavior and trends within the DTC landscape to drive growth initiatives.
• Demonstrate enthusiasm for continuous learning and deepening your understanding of holistic growth marketing.

Qualifications

• Driven, self-motivated, self-starter who enjoys creativity as much as analytics.
• A bachelor's degree in Marketing, Business, Communications, or a related field.
• 5-7 years of experience managing paid social campaigns with proven success on platforms including Facebook, Instagram, TikTok, and Pinterest (agency experience preferred).
• Experience scaling brands that spend $50K-$1MM/month on paid media channels.
• Proven track record of scaling brands efficiently and achieving exceptional ROI.
• Strong understanding of direct-response creative strategies, audience targeting, and campaign budgeting.
• Proficiency in analytics and attribution platforms (e.g. Google Analytics, GA4, TripleWhale, Northbeam).
• Excellent verbal and written communication skills with both internal and client-facing teams.
• Strong time management and organizational skills, attention to detail, and an analytical mindset.
• A proactive approach and a genuine passion for learning, growth marketing, and personal development.
• Ability to holistically analyze business performance across all marketing channels, and effectively manage the marketing cycle (plan, execute, report on results) to deliver both short-term and long-term growth for businesses.

Pay range and compensation package

• Competitive Compensation: We offer a great package that includes health insurance, remote work, paid time off, and other benefits.

Equal Opportunity Statement

LuckyRev is an Equal Opportunity Employer. Employment with LuckyRev is on an at-will basis. This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

Beware of scams! LuckyRev will never ask for payment or personal information during the hiring process. All legitimate job opportunities are posted on Linkedin through our company page and our website.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Advertising Services

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Medical insurance

Vision insurance

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