Chief Marketing Officer

The Epicure; United States; Remote; USD 80,000 - 120,000; Full time

Job summary

A leading online food and beverage education company is seeking a visionary Chief Marketing Officer (CMO) to spearhead its marketing initiatives. The successful candidate will have a strong background in digital marketing, with a focus on customer acquisition and brand management. The role offers a unique profit share model with a pathway to a full-time salary and equity participation.

Benefits

Equity participation

Profit share model

Flexible working hours

Remote work

Qualifications

• 5+ years in digital marketing, preferable in e-learning or CPG fields.
• Experience managing paid media budgets and driving growth.
• Ability to work independently and lead marketing projects.

Responsibilities

• Develop and optimize digital marketing strategies across multiple platforms.
• Manage customer acquisition campaigns and track performance metrics.
• Build brand equity through organic and paid content.

Skills

Strategic thinking

Creative thinking

Digital marketing

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Klaviyo

Google Ads

Meta Business Suite

GA4

Job description

Get AI-powered advice on this job and more exclusive features.

Direct message the job poster from The Epicure

Entrepreneur | Food and Beverage Specialist | Digital Marketer

Position Title: Chief Marketing Officer (CMO)

Location: Remote (Preference for candidates based in Atlanta, GA)

Compensation: Profit Share Model – 25% of Net Profit (up to $100,000); transitions to Salary + Equity

About The Epicure

The Epicure is an innovative, online food and beverage education company that delivers virtual classes, industry-relevant certifications, and premium barware and educational tools. We serve individuals and corporate teams seeking elevated, accessible food and beverage learning experiences. As we enter a new phase of growth, we’re looking for a visionary Chief Marketing Officer to lead and scale our full-stack marketing efforts.

Role Overview

The CMO will be responsible for building, executing, and optimizing a comprehensive digital marketing strategy across paid media, organic social, email, and customer acquisition funnels. This is a high-impact, entrepreneurial role with direct influence on brand direction, growth trajectory, and revenue performance.

Key Responsibilities

Develop and manage high-performing Meta, Google, and multi-platform ad strategies focused on ROI and lead generation.

Design and implement acquisition campaigns. Map and refine the full customer journey, from awareness to repeat purchase.

Build brand equity through curated organic and paid content on Instagram, TikTok, LinkedIn, and Pinterest.

Manage Klaviyo email flows, automations, and campaigns. Drive engagement and conversions across segmented audiences.

Track KPIs and customer data to inform strategy. Leverage insights to iterate and scale campaigns with speed and precision.

Partner with the Founder on product launches, promotional calendars, influencer collaborations, and media direction.

Candidate Requirements

• 5+ years in digital marketing, preferably with a background in e-learning, CPG, DTC, or hospitality-focused brands

• Proven track record managing paid media budgets and scaling growth

• Highly skilled in Meta Business Suite, Google Ads, GA4, Klaviyo, and campaign analytics

• Strategic and creative thinker who can work autonomously and lead projects from concept to execution

• Experience building consumer personas and customer lifecycle journeys

• Based in Atlanta, GA (strongly preferred), or open to periodic in-person collaboration

Compensation

• Initial Compensation: 25% of net profits (until $100,000 in cumulative profit share is reached)

• Long-Term Compensation: Transitions into a full-time salaried role with equity participation once the performance threshold is met

How to Apply

To be considered, please submit:

1 Your resume

2 A short cover note explaining your interest in the role

️ Create two distinct consumer personas based on The Epicure’s website and current offerin

gs.This project will help us evaluate your understanding of our brand and your approach to marketing strat

Position Title: Chief Marketing Officer (CMO)

Location: Remote (Preference for candidates based in Atlanta, GA)

Compensation: Profit Share Model – 25% of Net Profit (up to $100,000); transitions to Salary + Equity

Employment Type: Contract-to-Hire / Performance-Based

About The Epicure

The Epicure is an innovative, online food and beverage education company that delivers virtual classes, industry-relevant certifications, and premium barware and educational tools. We serve individuals and corporate teams seeking elevated, accessible food and beverage learning experiences. As we enter a new phase of growth, we’re looking for a visionary Chief Marketing Officer to lead and scale our full-stack marketing efforts.

Role Overview

The CMO will be responsible for building, executing, and optimizing a comprehensive digital marketing strategy across paid media, organic social, email, and customer acquisition funnels. This is a high-impact, entrepreneurial role with direct influence on brand direction, growth trajectory, and revenue performance.

Key Responsibilities

• Paid Advertising Leadership

Develop and manage high-performing Meta, Google, and multi-platform ad strategies focused on ROI and lead generation.

• Customer Acquisition & Funnel Optimization

Design and implement acquisition campaigns. Map and refine the full customer journey, from awareness to repeat purchase.

• Social Media Strategy

Build brand equity through curated organic and paid content on Instagram, TikTok, LinkedIn, and Pinterest.

• Email Marketing

Manage Klaviyo email flows, automations, and campaigns. Drive engagement and conversions across segmented audiences.

• Analytics & Reporting

Track KPIs and customer data to inform strategy. Leverage insights to iterate and scale campaigns with speed and precision.

• Strategic Collaboration

Partner with the Founder on product launches, promotional calendars, influencer collaborations, and media direction.

Candidate Requirements

• 5+ years in digital marketing, preferably with a background in e-learning, CPG, DTC, or hospitality-focused brands

• Proven track record managing paid media budgets and scaling growth

• Highly skilled in Meta Business Suite, Google Ads, GA4, Klaviyo, and campaign analytics

• Strategic and creative thinker who can work autonomously and lead projects from concept to execution

• Experience building consumer personas and customer lifecycle journeys

• Based in Atlanta, GA (strongly preferred), or open to periodic in-person collaboration

Compensation

• Initial Compensation: 25% of net profits (until $100,000 in cumulative profit share is reached)

• Long-Term Compensation: Transitions into a full-time salaried role with equity participation once the performance threshold is met

How to Apply

To be considered, please submit:

1 Your resume

2 A short cover note explaining your interest in the role

3 One project deliverable:

️ Create two distinct consumer personas based on The Epicure’s website and current offerin

gs.This project will help us evaluate your understanding of our brand and your approach to marketing strat

egy

:

Seniority level

• Seniority level

  Executive

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Food & Beverages

Referrals increase your chances of interviewing at The Epicure by 2x

Get notified about new Chief Marketing Officer jobs in United States.

Chief Marketing Officer - Blockchain - Remote / Global

Chief Marketing Officer (CMO) – Equity Role at Early-Stage Beauty-Tech Startup

Fractional CMO (High Profit Share, Passive Income, Equity)

Los Angeles Metropolitan Area 3 weeks ago

United States $180,000.00-$205,000.00 2 weeks ago

Entrepreneur in Residence (Future CEO / Founder) - Boston, MA

Chief Executive Officer - New AI Agency in Rapid Growth

Entrepreneur in Residence (Future CEO / Founder) - San Francisco, CA

Entrepreneur in Residence (Future CEO / Founder) - Denver, CO

Entrepreneur in Residence (Future CEO / Founder) - Boulder, CO

Working Partner/ Investor/ President/CEO for a Viska Consortium Startup Company

CEO / Co-Founder – Marketplace Startup (Equity-Only Start)

United States $800,000.00-$1,200,000.00 3 weeks ago

Entrepreneur in Residence (Future CEO / Founder) - Los Angeles, CA

Chief Executive Officer - Veterinary Products

Co-Founder - CEO (Equity) | Indoor Delivery Robotics Startup

Entrepreneur in Residence (Future CEO / Founder) - Washington, DC

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.