Senior Strategic Analytics Lead
Epsilon
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Benefits offered by this job
Job summary
Epsilon is seeking a Principal, Strategic Account Analytics to lead analytics for premier client relationships, transforming data into actionable business strategies that drive measurable outcomes.
You'll partner with Sales, agency teams, and client executives to develop measurement roadmaps, influence campaign planning, and mentor analysts while leveraging AI-enabled tooling to elevate client deliverables.
Qualifications
- Bachelor's degree in Analytics, Statistics, Economics, Mathematics, Marketing, Business, Data Science, or a related field.
- 10+ years of experience in analytics, digital media, marketing measurement, consulting, ad tech, martech, media agency, or a related data-driven environment.
- Proven success leading client-facing analytics, strategy, consulting, or measurement engagements.
- Strong experience working with large, sophisticated datasets and performing advanced analytical work to solve business challenges.
- Ability to connect analytics to broader business and marketing objectives.
- Outstanding storytelling skills with the ability to simplify complex concepts for executive partners.
- Experience influencing both internal and external partners across multiple levels of an organization.
- Strong understanding of digital marketing, audience strategy, campaign performance, and measurement methodologies.
- Ability to thrive in a fast-paced environment while managing multiple priorities and collaborators.
Responsibilities
- Serve as the strategic analytics advisor for a portfolio of enterprise and high-growth client accounts.
- Develop analytics roadmaps, measurement strategies, and data-driven recommendations that support client business objectives and revenue growth.
- Partner with Sales, agency teams, and client collaborators to influence campaign planning, optimization, and investment decisions.
- Translate sophisticated analytical findings into clear, actionable recommendations for executive audiences.
- Guide advanced analyses demonstrating audience, campaign, attribution, sales, and customer-level data.
- Consult on measurement methodologies including attribution, incrementality testing, marketing mix modeling, and performance evaluation.
- Find opportunities to strengthen client performance through deeper insights, innovative measurement approaches, and data-driven storytelling.
- Leverage AI-enabled tools and scalable analytical frameworks to increase efficiency and elevate the impact of client deliverables.
- Mentor and coach analysts and analytics leaders, helping to build strong analytical capabilities across the organization.
Skills
Education
Tools
Job description
Epsilon is seeking a Principal, Strategic Account Analytics to lead analytics for premier client relationships, transforming data into actionable business strategies that drive measurable outcomes.
You'll partner with Sales, agency teams, and client executives to develop measurement roadmaps, influence campaign planning, and mentor analysts while leveraging AI-enabled tooling to elevate client deliverables.
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