Senior Specialist, Paid Social

Victoria’s Secret & Co.; Reynoldsburg (OH); Hybrid; USD 87,000 - 118,000; Full time

Job summary

Victoria’s Secret & Co. is seeking a Sr. Specialist of Paid Social Media to drive innovation and growth across Meta, TikTok, Snapchat, and Pinterest.

You will develop paid social strategies, lead media planning, and manage audience targeting to support brand love, product consideration and customer acquisition. The role requires 3–5 years of paid social experience, strong analytical skills, and the ability to work across teams in a hybrid in-office model (Tue–Thu in the office).

Qualifications

• Bachelor’s degree in Marketing or related field
• 3-5 years hands-on paid social experience
• Experience developing media plans across Meta, TikTok, Snapchat, Pinterest
• Agency or retail experience preferred
• Mix of business, creative, and technical acumen
• Self-starter with strategic thinking and tactical execution
• Excellent analytical and performance optimization skills
• Excellent verbal and written communication

Responsibilities

• Develop paid social media strategies and tactical plans that support brand and customer marketing strategies
• Lead platform selections, budget allocation, audience targeting, ad types and messaging
• Lead campaign hindsight analyses, extracting key drivers and insights
• Partner with paid social team to ensure executional accuracy and monitor performance
• Collaborate with cross-functional teams, vendors, and agencies
• Evaluate emerging platform opportunities to identify growth opportunities
• Contribute to evolution of paid social planning and hindsighting operating model

Skills

Paid social

Media planning

Analytical skills

Excel

Communication

Hybrid work adaptability

Education

Bachelor's degree in Marketing or related field

Tools

Microsoft Excel

Job description

Why You Belong Here

At Victoria’s Secret & Co, you’ll join a world-leading specialty retail brand recognized globally for innovation and excellence in lingerie and fashion. You’ll work alongside industry leaders to set the standard for what a retail brand can achieve, placing customers at the center of everything we do to create products and experiences that bring them joy.

We believe everyone deserves a place where they truly belong. We celebrate individuality and know that your passion, experience, and unique perspective strengthen our team and business. Here, you’ll be empowered to perform, grow, and engage through unmatched opportunities to develop your skills, gain real-world experience, and learn from the best in the business.

Description

Your Role

Are you a marketer looking for an opportunity to drive innovation and growth in media and advertising? Are you passionate about customer marketing and optimizing media touchpoints throughout the customer journey? Now is an exciting time to join Victoria’s Secret and the in-house Media team as we grow and evolve our approach to paid media and advertising.

As Sr. Specialist of Paid Social Media you will be responsible for developing paid social media strategies and plans that drive brand love, product consideration, customer acquisition and other key business objectives. You will serve as a paid social channel expert, leading media planning, audience strategy, and performance analysis. You will drive advancement in marketing capabilities, optimize customer engagement across the funnel and customer journey, and deliver effective results against key business objectives for the Victoria’s Secret and PINK brands.

Your Impact

• Develop paid social media strategies and tactical plans that support brand and customer marketing strategies
• Recommend platforms, tactics, budget allocation, audience targeting, ad types and messaging to drive business, brand and campaign outcomes
• Lead campaign hindsight analyses, identifying key drivers of performance, actionable insights and future recommendations
• Partner closely with paid social team members to ensure executional accuracy and monitor performance
• Collaborate with cross-functional internal teams, vendors, and agencies
• Evaluate emerging platform opportunities and trends to identify growth opportunities and influence innovation
• Contribute to the evolution of the paid social planning and hindsighting operating model

Minimum Salary

$86,800.00

Maximum Salary

$117,600.00

VS&Co provides a range of compensation for this role as shown. Your actual salary will be determined by a number of factors, including: your specific skills and experience, geographic region, or other relevant factors.

Qualifications

Your Experience

• Bachelor’s degree in Marketing or related field
• 3-5 years of hands-on experience in paid social required
• Experience developing media plans across multiple paid social platforms (Meta, TikTok, Snapchat, Pinterest) preferred
• Experience within an agency or retail organization preferred
• Mix of business, creative, and technical acumen
• Self-starter who can flex between strategic thinking and tactical execution
• Outstanding analytical skills and strong experience in performance optimization
• Proficient in Microsoft Excel, including the ability to create and manage spreadsheets and pivot tables, utilize formulas, and analyze data effectively
• Excellent communication skills (verbal and written)
• As a hybrid role, the person in this role will be expected to be in office Tuesday, Wednesday, and Thursday
• Occasional travel involved

We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: California Fair Chance Act, Los Angeles Fair Chance Initiative for Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance, Los Angeles County Fair Chance Ordinance

An equal opportunity employer, we do not discriminate in hiring or terms and conditions of employment because of an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status or any other protected category recognized by state, federal or local laws. We only hire individuals authorized for employment in the United States.