Senior Social Strategy Director

MINDGRUVE; Nashville (TN); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Flexible spending account

Voluntary life and accident plans

401(k) with matching

Remote work eligible

Six office locations

Job summary

Mindgruve is seeking an Associate Director, Social to lead social strategy for multiple brands, translate business goals into social initiatives, and guide a team of Social Media Managers and Strategists.

You will own client relationships, present plans, measure results with KPIs, stay ahead of platform trends, and collaborate with creative, media, and account teams to deliver integrated campaigns.

Qualifications

• Bachelor’s degree in Marketing, Communications, or a relevant field.
• 6–8 years of social media strategy experience, ideally in an agency or leading brands.
• 2–3 years of people management experience.
• Proven ability to create social strategies, manage campaigns, and report on performance.
• Experience with social planning, listening, and reporting tools (Sprinklr, Meltwater, Brandwatch, Hootsuite, Helixa, Upfluence, Mavrck).
• Experience developing and executing influencer marketing programs.
• Strong client-facing presentation and relationship management skills.
• Deep understanding of major social platforms (TikTok, Instagram, YouTube, LinkedIn, Facebook, Reddit, X, Pinterest).

Responsibilities

• Develop and confidently present social strategies and integrated campaigns to clients.
• Lead annual and quarterly social planning aligned with goals and product launches.
• Act as day-to-day strategic lead for key client accounts with briefs and approvals.
• Develop measurement plans with KPIs, benchmarks, and reporting frameworks.
• Monitor campaign performance and provide reporting, case studies, and insights.
• Stay current with social trends including AI, VR/AR and new formats.
• Bring innovative ideas to clients and agency partners.
• Collaborate to ensure content calendars, campaigns, community management, and influencer initiatives are coordinated.
• Provide strategic leadership and mentorship to a team of Social Media Managers, Strategists, and Content Creators.
• Identify moments to demonstrate the agency’s value through insights and ideas.
• Collaborate cross-functionally with creative, media, and account teams for cohesive storytelling.

Skills

Social strategy

Campaign management

Client presentations

Data interpretation

Influencer marketing

Executive mentorship

Education

Bachelor’s degree in Marketing, Communications, or a relevant field

Tools

Sprinklr

Meltwater

Brandwatch

Hootsuite

Helixa

Upfluence

Mavrck

Job description

Mindgruve is seeking an Associate Director, Social to lead social strategy for multiple brands, translate business goals into social initiatives, and guide a team of Social Media Managers and Strategists.

You will own client relationships, present plans, measure results with KPIs, stay ahead of platform trends, and collaborate with creative, media, and account teams to deliver integrated campaigns.