Senior Social Strategy & Community Lead

LAKE Weekend Wear, LLC; Savannah (GA); On-site; USD 70,000 - 120,000; Full time

Job summary

LAKE Weekend Wear, LLC, based in the United States, is seeking a Senior Social Media Manager to shape how the brand comes to life across platforms. You will translate brand strategy into thoughtful, inspiring content that feels distinctly LAKE, from seasonal storytelling to creator partnerships.

You will collaborate with Creative, Marketing, eCommerce, Retail and Customer Experience teams to ensure a visually compelling, culturally relevant voice and to grow audience and engagement while

Qualifications

• 8+ years of social media experience in lifestyle, fashion, luxury, or premium brands.
• Proven success building social strategies that drive brand awareness, engagement, audience growth, and business results.
• Deep knowledge of Instagram, TikTok, Pinterest and emerging platforms.
• Excellent copywriting and communication skills.

Responsibilities

• Develop and execute a social media strategy that supports LAKE’s business objectives, seasonal priorities, and long-term brand vision.
• Own and manage the social content calendar, ensuring a thoughtful balance of storytelling, product education, community engagement, and retail support.
• Partner with Commercial, Creative, eCommerce, Retail, and Customer Experience teams to bring campaigns, launches, and key brand moments to life across social channels.
• Lead the development of platform-native content that is engaging, visually compelling, and distinctly LAKE.
• Identify, cultivate, and activate creator partnerships that expand awareness, strengthen relevance, and deepen customer connection.
• Champion a consistent brand experience across all social platforms through strong storytelling, creative direction, and messaging.
• Develop strategies that grow audience, engagement, and community participation while maintaining brand integrity.
• Identify emerging platforms, trends, and cultural opportunities that keep LAKE relevant and differentiated.
• Oversee community management, ensuring thoughtful and timely engagement across social channels.
• Measure performance, derive actionable insights, and continuously optimize content, creative, and channel strategies to drive business impact.

Skills

Social media strategy

Brand stewardship

Creative judgment

Analytical mindset

Creator partnerships

Community building

Project management

Copywriting

Tools

Instagram

TikTok

Pinterest

Job description

LAKE Weekend Wear, LLC, based in the United States, is seeking a Senior Social Media Manager to shape how the brand comes to life across platforms. You will translate brand strategy into thoughtful, inspiring content that feels distinctly LAKE, from seasonal storytelling to creator partnerships.

You will collaborate with Creative, Marketing, eCommerce, Retail and Customer Experience teams to ensure a visually compelling, culturally relevant voice and to grow audience and engagement while