Senior Social Media Ecosystem & Creator Strategy Lead

Lands' End, Inc.; New York (NY); Hybrid; USD 90,000 - 110,000; Full time

Job summary

Lands' End, Inc. is seeking a Social Media Marketing Manager to own the strategy across Instagram, TikTok, YouTube, Pinterest, and emerging channels. This hybrid role from NY or WI collaborates with Brand, Merchandising, and E‑Commerce to drive brand storytelling and social commerce.

Responsibilities include shaping cross‑channel strategy, briefing creative, overseeing content, monitoring community sentiment, and analyzing performance to optimize investments. 6+ years in social media required.

Qualifications

• BA/BS degree in Marketing, Communications, or related field.
• 6+ years of experience in social media across multiple channels.
• Experience with TikTok, TikTok Shop, and social commerce; YouTube and Pinterest strategy a plus.
• Strong strategic and systems thinking; ability to brief creative teams.
• Fluency in social analytics platforms and data-driven decision making.
• Excellent written and verbal communication with executive presentation skills.
• Ability to manage multiple projects and deadlines in a fast-paced environment.

Responsibilities

• Own the total social ecosystem strategy across platforms and define roles, tone, and success metrics.
• Lead evaluation and pilots for new platforms and formats with a business case.
• Architect and maintain the always-on content and campaign calendar aligned with brand priorities.
• Brief creative teams and oversee content across channels, ensuring channel-specific outputs.
• Monitor community sentiment and guide response strategy with PR partnership.
• Champion social commerce initiatives and coordinate with Merchandising and E‑Commerce.

Skills

Social media strategy

TikTok

TikTok Shop

Social commerce

YouTube strategy

Pinterest strategy

Analytics platforms

Executive communication

Multi-channel coordination

Project management

Education

BA/BS in Marketing or related field

Job description

Lands' End, Inc. is seeking a Social Media Marketing Manager to own the strategy across Instagram, TikTok, YouTube, Pinterest, and emerging channels. This hybrid role from NY or WI collaborates with Brand, Merchandising, and E‑Commerce to drive brand storytelling and social commerce.

Responsibilities include shaping cross‑channel strategy, briefing creative, overseeing content, monitoring community sentiment, and analyzing performance to optimize investments. 6+ years in social media required.