Senior Social Strategy & Client Lead

WPP Media; San Francisco (CA); Hybrid; USD 75,000 - 180,000; Full time

Benefits offered by this job

Medical insurance

Retirement plan

Dental insurance

Vision insurance

Paid time off

Employee discounts

Mental health days

Job summary

WPP Media's Associate Director of Social provides strategic leadership across paid social accounts, guiding campaign quality, client relationships, and mentoring junior staff to align with client business objectives.

Based near a WPP office, the role requires hands-on platform experience across LinkedIn, Meta, X/Twitter, TikTok, YouTube, plus budget oversight for large-scale campaigns and strong communication with senior executives.

Qualifications

• Strong expertise in client communication, escalation handling, and paid social platform best practices.
• 2+ years of direct line-management experience.
• Demonstrable experience in senior client-facing roles, leading strategic client calls and setting clear expectations.
• Hands-on platform experience inside major paid social native platforms (LinkedIn, Meta, X/Twitter, TikTok, YouTube, Pinterest).
• Proven ability to track, manage, and optimize large-scale media budgets across multiple platforms.
• Exceptional verbal and written communication skills for high-level conversations with senior executives.
• Ability to act as primary escalation point for campaign or platform issues under tight agency timelines.

Responsibilities

• Planning & Execution: delegate and approve campaign strategy, forecasting, and measurement/testing plans to align with client goals.
• Quality & Performance: escalate campaign launches, QA, data integrity, and post-campaign analysis (PCA).
• Direct career development, coaching, and growth plans for direct reports (Supervisors and Managers).
• Oversee team bandwidth, staffing efficiency, and workload utilization to prevent burnout.
• Client Engagement: act as the primary activation lead and escalation point for senior client stakeholders.
• Relationship Building: build strong relationships across key media partners and internal teams; resolve issues independently.
• Workflow Optimization: drive process enhancements and best practices across paid social workflows.
• Partner with cross-functional and regional teams to identify new platform opportunities and share learnings.

Skills

Client communication

People management

Senior client-facing

Paid social platforms

Budget management

Communication

Escalation management

Job description

WPP Media's Associate Director of Social provides strategic leadership across paid social accounts, guiding campaign quality, client relationships, and mentoring junior staff to align with client business objectives.

Based near a WPP office, the role requires hands-on platform experience across LinkedIn, Meta, X/Twitter, TikTok, YouTube, plus budget oversight for large-scale campaigns and strong communication with senior executives.