Senior Social Media Strategy Lead

York Trucking; New York (NY); On-site; USD 86,000 - 107,000; Full time

Benefits offered by this job

Medical, dental, vision

401(k) plan

Life insurance

Disability benefits

Tuition assistance

PTO

Bonus eligible

Job summary

Paramount Pictures is seeking a Sr. Manager, Social Media for Paramount+. You will own end-to-end social strategy across a portfolio of titles, guiding campaigns from ideation to execution with a clear strategic and creative POV.

Lead planning, production, and coordination with Marketing, Creative, and Publicity teams. The role reports to the Director, Social Media on the P+ team and is onsite at our New York office, driving content across TikTok, Instagram, Facebook, X, and YouTube with a

Qualifications

• 7+ years of experience in social media, digital marketing, television, and/or entertainment.
• Proven track record of developing and executing innovative social/digital marketing campaigns.
• Insight with tactics used to build fan communities.
• Proficiency in content development and execution across major platforms.

Responsibilities

• Craft data-driven social strategies for campaigns through platform-native creative and ongoing fan engagement.
• Build and maintain social content calendars per title in AirTable for launch campaigns and always-on publishing across TikTok, Instagram, Facebook, X, and YouTube.
• Develop tone of voice across multiple properties and platforms and ensure content adheres to brand guidelines.
• Identify cultural trends and authentic participation to deepen fan relationships and earned media.
• Refine and optimize content based on social insights and best practices.

Skills

Social media strategy

Content creation

Cross-functional collaboration

Project management

Stakeholder management

AirTable

MS Office

Google Suite

Slack

Education

Bachelor’s degree or equivalent experience

Tools

AirTable

Slack

MS Office

Google Suite

Job description

Paramount Pictures is seeking a Sr. Manager, Social Media for Paramount+. You will own end-to-end social strategy across a portfolio of titles, guiding campaigns from ideation to execution with a clear strategic and creative POV.

Lead planning, production, and coordination with Marketing, Creative, and Publicity teams. The role reports to the Director, Social Media on the P+ team and is onsite at our New York office, driving content across TikTok, Instagram, Facebook, X, and YouTube with a