Senior Social Media Strategy Lead

FORMA Brands; Los Angeles (CA); On-site; USD 108,000 - 133,000; Full time

Job summary

FORMA Brands seeks a Senior Manager, Social Media to set a distinctive brand voice across channels and translate it into actionable content systems. You will lead a two-person team, drive performance metrics, and expand into new platforms such as YouTube and Pinterest.

The role emphasizes strategy first, with a clear path to Director and collaboration across Marketing, Creator, and Retail teams. Strong analytics and content expertise are essential.

Qualifications

• 5+ years in social media marketing/strategy.
• Demonstrated ability to develop ownable content series and brand aesthetics.
• Experience across major platforms (Instagram, TikTok, YouTube); Pinterest preferred; Reddit a plus.
• Proven track record in TY/LY performance reporting and turning results into strategy.
• Experience managing and developing direct reports.

Responsibilities

• Set and own cross-channel social strategy across Instagram, TikTok, YouTube, Pinterest, and emerging platforms.
• Strategically program content: develop ownable content series, franchises, and a consistent aesthetic.
• Push brand relevance by spotting trends and coaching the team to act quickly.
• Scale YouTube and Pinterest strategies and explore Reddit presence.
• Manage and develop a team of two direct reports, with clear growth paths.
• Own performance metrics and translate results into actions and resource decisions.
• Partner with Marketing, Influencer, Creative, and Retail teams for consistent voice across channels.
• Present strategy recaps and performance to leadership, narrating what’s working and what’s next.

Skills

Social media strategy

People management

Analytics & reporting

Cross-functional collaboration

Content planning

Tools

Dash Hudson

CapCut

Canva

Adobe Creative Suite

Job description

FORMA Brands seeks a Senior Manager, Social Media to set a distinctive brand voice across channels and translate it into actionable content systems. You will lead a two-person team, drive performance metrics, and expand into new platforms such as YouTube and Pinterest.

The role emphasizes strategy first, with a clear path to Director and collaboration across Marketing, Creator, and Retail teams. Strong analytics and content expertise are essential.