Head of Social Strategy & Growth

Communications; Pittsburgh (Allegheny County); On-site; USD 180,000 - 240,000; Full time

Job summary

GH seeks a seasoned Director of Social Media to set strategic direction for integrated social programs and serve as a senior advisor to clients. The role leads and grows GH’s social talent, aligning social work with broader business and communications objectives, across organic and paid channels.

You will guide content frameworks, influencer partnerships, analytics, and executive thought leadership, collaborating across disciplines to elevate client results and grow the agency’s social offering.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Advertising, or related field preferred
• 12-15 years of progressive social media, digital communications, or integrated marketing experience; significant agency experience strongly preferred
• Demonstrated experience leading social strategy for complex brands or organizations and advising senior-level clients
• Deep knowledge of major social platforms, content strategy, community management, influencer/creator marketing, paid social, analytics, and reputation management
• Experience leading and developing teams and overseeing work across multiple accounts
• Strong business development skills, including presenting capabilities, shaping scopes, and contributing to pitches
• Exceptional writing, presentation, facilitation, and executive communication skills
• Ability to connect social media performance to broader business and communications outcomes
• Strong strategic judgment, creative problem solving, and ability to lead through fast-moving or sensitive situations

Responsibilities

• Lead the development of comprehensive social media strategies aligned with client goals
• Set the strategic vision and best practices for GH’s social media offering across clients
• Oversee annual and campaign plans with clear audience strategies and measurable objectives
• Translate business and communications objectives into actionable social strategies
• Guide social content across LinkedIn, Instagram, Facebook, X, TikTok, YouTube, Reddit
• Serve as a senior strategic counselor to clients on social media and reputation
• Lead influencer and creator strategy, partnerships, and measurement
• Provide senior oversight of outreach, negotiations, and reporting
• Develop creator partnerships that align with client objectives
• Represent GH’s social media capabilities in new business opportunities

Skills

Strategic social media

Agency leadership

Client advisory

Content strategy

Influencer/creator marketing

Analytics

Paid social

Reputation management

Executive communication

Team development

Education

Bachelor’s degree in Marketing, Communications, Journalism, PR, Advertising, or related field

Tools

LinkedIn

Instagram

Facebook

X

TikTok

YouTube

Reddit

Job description

GH seeks a seasoned Director of Social Media to set strategic direction for integrated social programs and serve as a senior advisor to clients. The role leads and grows GH’s social talent, aligning social work with broader business and communications objectives, across organic and paid channels.

You will guide content frameworks, influencer partnerships, analytics, and executive thought leadership, collaborating across disciplines to elevate client results and grow the agency’s social offering.