Director of Social Strategy & Growth

GH; Pittsburgh (Allegheny County); On-site; USD 170,000 - 230,000; Full time

Job summary

GH in Pittsburgh seeks an experienced Director, Social Media to lead and grow the agency’s social capabilities. You will set strategy across organic, paid, influencer and creator programs, guiding senior client counsel and cross‑discipline collaboration to connect social to broader business goals.

Ideal candidates have deep expertise across content strategy, analytics, executive thought leadership, and reputation management, with a track record of leading teams and growing social offerings for

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, or related field preferred.
• 12–15 years of progressive social media, digital communications, or integrated marketing experience; agency background preferred.
• Experience leading social strategy for complex brands or organizations and advising senior-level clients.

Responsibilities

• Lead development of comprehensive social media strategies aligned with client business goals and communications objectives.
• Set the strategic vision, standards, and best practices for GH’s social media offering across clients and industries.
• Oversee annual, quarterly, and campaign-specific social plans with measurable objectives.
• Stay ahead of platform and creator trends and translate them into opportunities for clients and GH.
• Guide integration of social media with earned, paid media and influencer marketing.

Skills

Strategic leadership

Executive communication

Client counsel

Written & presentation skills

Education

Bachelor’s degree in Marketing, Communications, Journalism, Public Relations, Advertising, or related field

Job description

GH in Pittsburgh seeks an experienced Director, Social Media to lead and grow the agency’s social capabilities. You will set strategy across organic, paid, influencer and creator programs, guiding senior client counsel and cross‑discipline collaboration to connect social to broader business goals.

Ideal candidates have deep expertise across content strategy, analytics, executive thought leadership, and reputation management, with a track record of leading teams and growing social offerings for