Senior Social Media Strategist for Regulated Industries

Texas Capital; Dallas (TX); On-site; USD 60,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Fertility & family benefits

Life and disability insurance

401K with match

Paid leave

Paid holidays

PTO

Job summary

Texas Capital is seeking a social media specialist to partner with marketing and brand teams in Dallas. You will develop integrated social campaigns across brands including Bask Bank, create employee advocacy content, and manage approvals for paid and organic channels.

The role requires 3-5 years in advertising or media, a Bachelors in relevant field, and strong collaboration, communication, and organizational skills. Experience with Asana and Sprout Social is a plus.

Qualifications

• 3–5 years’ experience in advertising, media, social media or related field; strong B2C background and experience with highly regulated industries preferred.
• Bachelor’s degree in advertising, communications, business, marketing, or related degree.
• Social media experience with a strong understanding of social media channels, best practices, digital advertising techniques and marketing technology platforms.
• Demonstrated ability to collaborate with cross-functional teams.
• Superior communication, problem solving skills and ability to learn and adapt quickly.
• Familiar with marketing project management tools such as Asana and community management tools such as Sprout Social.
• Self-motivated and strong organizational skills.
• Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments.
• Comfortable using collaboration and CRM tools such as Asana and Salesforce.

Responsibilities

• Work closely with marketing stakeholders to develop strategy for integrated social media campaigns including for all Texas Capital brands, including Bask Bank.
• Develop original content for the employee advocacy tool to enable frontline members to share branded content with their audiences.
• Lead the strategic compliance and governance workflows for content approvals across paid and social media channels.
• Lead community management and listening activities across all social media channels for all Texas Capital brands.
• Respond to client commentary, answer inquiries and identify and escalate complaints and potential issues.
• Work closely with marketing research team to understand and uncover insights specific to target audiences and relay into social media opportunities.
• Vet affiliate and third-party vendor opportunities to innovate on new go to market strategies and to reach new audiences.
• Remain up to date with the latest advertising and social media trends to drive business initiatives now and look forward to enhance overall effectiveness of media and advertising strategy.
• Develop comprehensive reports on social media activities to facilitate cross-departmental collaboration and informed decision-making.

Skills

Social media marketing

B2C marketing

Cross-functional collaboration

Communication

Marketing analytics

Education

Bachelor's degree in advertising/marketing

Tools

Asana

Sprout Social

Salesforce

Job description

Texas Capital is seeking a social media specialist to partner with marketing and brand teams in Dallas. You will develop integrated social campaigns across brands including Bask Bank, create employee advocacy content, and manage approvals for paid and organic channels.

The role requires 3-5 years in advertising or media, a Bachelors in relevant field, and strong collaboration, communication, and organizational skills. Experience with Asana and Sprout Social is a plus.