Social Media Strategist – Banking Brand & Campaigns

Texas-Capital-Bank; Dallas (TX); On-site; USD 55,000 - 85,000; Full time

Benefits offered by this job

Health insurance

Wellness program

Fertility benefits

Life and disability insurance

401K match

Paid leave

Paid holidays

PTO

Job summary

Texas Capital Bank in Dallas, TX seeks an experienced social media professional to drive integrated campaigns for its brands, including Bask Bank. You will develop original content, manage governance workflows, and lead community listening across channels.

Ideal candidates have 3–5 years in advertising or social media, a related bachelor's degree, and strong collaboration skills using tools like Asana, Sprout Social, and Salesforce.

Qualifications

• 3-5 years in advertising, media, social media or a related field; strong B2C background preferred.
• Bachelor’s degree in advertising, communications, business, marketing, or related field.
• Experience with social media channels, digital advertising techniques, and marketing tech platforms.
• Proven ability to collaborate with cross-functional teams.
• Familiar with tools like Asana and Sprout Social; strong communication skills.

Responsibilities

• Develop strategy for integrated social media campaigns for all Texas Capital brands, including Bask Bank.
• Create original content for the employee advocacy tool to enable frontline members to share branded content.
• Lead the governance and compliance workflows for content approvals across paid and social channels.
• Lead community management and listening across all social media channels for all Texas Capital brands.
• Respond to client commentary, inquiries, and identify complaints or issues.
• Collaborate with marketing research to derive audience insights for opportunities.
• Evaluate affiliate/vendor opportunities to improve go-to-market strategies.
• Stay up-to-date with latest advertising and social media trends to drive initiatives.

Skills

Social media strategy

Content creation

Governance & compliance

Community management

CRM tools

Asana

Sprout Social

Salesforce

Education

Bachelor’s degree in advertising, communications, business, marketing, or related degree

Tools

Asana

Sprout Social

Salesforce

Job description

Texas Capital Bank in Dallas, TX seeks an experienced social media professional to drive integrated campaigns for its brands, including Bask Bank. You will develop original content, manage governance workflows, and lead community listening across channels.

Ideal candidates have 3–5 years in advertising or social media, a related bachelor's degree, and strong collaboration skills using tools like Asana, Sprout Social, and Salesforce.