Senior Social Media Strategist (EdTech & Brand Growth)

Cengage Group; Honolulu (HI); Remote; USD 67,000 - 107,000; Full time

Benefits offered by this job

Total Rewards package

Job summary

Cengage Group is seeking a Social Media Manager to craft and execute strategies that elevate our brand across LinkedIn, Instagram, Facebook, X, and TikTok. You’ll work with marketing and creative teams to deliver engaging content and data-driven campaigns that drive reach and conversion.

You will guide content calendars, optimize performance, and stay ahead of trends while ensuring consistent brand voice across all channels. This role in the education tech space offers high-impact opportunities.

Qualifications

• Develop and implement social media strategies aligned with brand and marketing goals.
• Assist in maintenance of master-brand social content calendar.
• Plan, create, and publish engaging content across platforms.
• Handle day-to-day social media operations and posting schedules.
• Monitor channels, respond to comments, and foster audience engagement.
• Analyze performance metrics and optimize campaigns for reach and conversion.
• Collaborate with creative teams to produce high-quality content.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels.
• Assist in development and maintenance of master-brand social content calendar.
• Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok).
• Handle day-to-day social media operations, including content calendars and posting schedules.
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement.
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion.
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content.
• Partner with internal teams to amplify campaigns, events, and key initiatives.
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant.
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking.
• Ensure brand consistency across all social media channels.
• Track competitor activity and identify opportunities for differentiation.
• Handle multiple projects and deadlines in a fast-paced environment.

Skills

5+ years social media

Storytelling

Analytical skills

Writing & editing

Collaboration & communication

Campaign optimization

Paid social basics

Platform algorithms knowledge

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Sprout Social

Hootsuite

Native insights

Job description

Cengage Group is seeking a Social Media Manager to craft and execute strategies that elevate our brand across LinkedIn, Instagram, Facebook, X, and TikTok. You’ll work with marketing and creative teams to deliver engaging content and data-driven campaigns that drive reach and conversion.

You will guide content calendars, optimize performance, and stay ahead of trends while ensuring consistent brand voice across all channels. This role in the education tech space offers high-impact opportunities.