Social Media Strategist for Education Tech

Cengage Group; Newark (NJ); Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group in Newark, NJ is seeking a Social Media Manager to blend storytelling with data-driven insights, developing and implementing social strategies that elevate brand presence and drive measurable business results.

You will collaborate with cross-functional teams, manage content calendars across LinkedIn, Instagram, Facebook, X and TikTok, monitor engagement, analyze performance, and optimize campaigns while ensuring storytelling quality and brand consistency in a fast-paced environment.

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• Minimum of 5 years of experience leading social media for a brand, preferably in B2B or corporate environment, bonus points for familiarity with the education sphere.
• Confirmed experience developing and implementing social media strategies and campaigns.
• Strong understanding of platform algorithms, trends, and standards.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).
• Basic knowledge of paid social media advertising and campaign optimization.
• Excellent writing, editing, and storytelling skills.
• Strong analytical skills with the ability to interpret performance data and recommend improvements.
• Exceptional organization, time management, and multitasking abilities.
• Strong collaboration and communication skills.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels.
• Assist in development and maintenance of master-brand social content calendar.
• Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok).
• Handle day-to-day social media operations, including content calendars and posting schedules.
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement.
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion.
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content.
• Partner with internal teams to amplify campaigns, events, and key initiatives.
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant.
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking.
• Ensure brand consistency across all social media channels.
• Track competitor activity and identify opportunities for differentiation.
• Handle multiple projects and deadlines in a fast-paced environment.

Skills

Social media strategy

Content creation

Analytics

Copywriting

Cross-functional collaboration

Time management

Education

Bachelor’s degree in Marketing/Communications

Tools

Sprout Social

Hootsuite

Native insights

Job description

Cengage Group in Newark, NJ is seeking a Social Media Manager to blend storytelling with data-driven insights, developing and implementing social strategies that elevate brand presence and drive measurable business results.

You will collaborate with cross-functional teams, manage content calendars across LinkedIn, Instagram, Facebook, X and TikTok, monitor engagement, analyze performance, and optimize campaigns while ensuring storytelling quality and brand consistency in a fast-paced environment.