Senior Social Media Strategist

Cengage Group; Portland (ME); Remote; USD 67,000 - 107,000; Full time

Job summary

Cengage Group in the United States is seeking a Social Media Manager to blend storytelling with data-driven insights to elevate brand presence and drive measurable business results. This full-time role requires developing and optimizing content across platforms, working cross-functionally to ensure brand voice, and staying ahead of trends in a fast-paced digital environment.

The position emphasizes collaboration with creative teams, planning and publishing content on LinkedIn, Instagram,

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field (or equivalent experience).
• 5+ years leading social media for a brand, preferably in B2B or corporate environment.
• Confirmed experience developing and implementing social media strategies and campaigns.
• Strong understanding of platform algorithms, trends, and standards.
• Experience with social media management and analytics tools (e.g., Sprout Social, Hootsuite, native insights).
• Excellent writing, editing, and storytelling skills.
• Strong analytical skills with the ability to interpret performance data and recommend improvements.

Responsibilities

• Develop and implement a comprehensive social media strategy aligned with brand and marketing goals.
• Assess and evaluate social media calendars across business units to determine best-fit content for master brand social channels.
• Assist in development and maintenance of master-brand social content calendar.
• Plan, create, and publish engaging content across platforms (e.g., LinkedIn, Instagram, Facebook, X, TikTok).
• Handle day-to-day social media operations, including content calendars and posting schedules.
• Monitor social channels, respond to comments/messages, and foster meaningful audience engagement.
• Analyze performance metrics and optimize campaigns to improve reach, engagement, and conversion.
• Collaborate with creative teams, copywriters, and marketing stakeholders to produce high-quality content.
• Partner with internal teams to amplify campaigns, events, and key initiatives.
• Stay current on social trends, emerging platforms, and best practices to keep content fresh and relevant.
• Handle paid social campaigns in partnership with media teams, including targeting and performance tracking.
• Ensure brand consistency across all social media channels
• Track competitor activity and identify opportunities for differentiation
• Handle multiple projects and deadlines in a fast-paced environment

Skills

Social strategy

Storytelling

Analytics

Copywriting

Editing

Collaboration

Time management

Multitasking

Audience engagement

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Sprout Social

Hootsuite

Native insights

Job description

Cengage Group in the United States is seeking a Social Media Manager to blend storytelling with data-driven insights to elevate brand presence and drive measurable business results. This full-time role requires developing and optimizing content across platforms, working cross-functionally to ensure brand voice, and staying ahead of trends in a fast-paced digital environment.

The position emphasizes collaboration with creative teams, planning and publishing content on LinkedIn, Instagram,