Senior Social Media Manager, Developer Go-to-Market Program Manager, Cloud Marketing

Google; San Francisco (CA); On-site; USD 165,000 - 245,000; Full time

Job summary

An innovative company is seeking a Senior Social Media Manager to lead developer-focused marketing initiatives. This role involves launching products, engaging with communities, and optimizing social media strategies to foster authentic conversations. You will collaborate with cross-functional teams to create impactful content and drive engagement across various platforms. If you are passionate about technology and community engagement, this position offers a unique opportunity to shape the voice of cutting-edge products in a dynamic environment.

Qualifications

• 9 years of marketing experience across various fields.
• 5 years developing and executing Social Media strategies.

Responsibilities

• Launch cloud developer-focused products in a social-first manner.
• Create content programs that boost engagement.

Skills

Marketing Experience

Social Media Strategy

Cross-functional Project Management

Community Engagement

Influencer Marketing

Content Creation

Social Listening Tools

Education

Bachelor's Degree

Tools

Sprinklr

YouTube Studio

Business Manager

Job description

Senior Social Media Manager, Developer Go-to-Market Program Manager, Cloud Marketing

Join to apply for the Senior Social Media Manager, Developer Go-to-Market Program Manager, Cloud Marketing role at Google.

Location: Share your preferred working location among: San Francisco, CA, USA; New York, NY, USA; Seattle, WA, USA.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
• 9 years of marketing experience across fields such as growth, product marketing, brand marketing, or social media.
• 5 years of experience developing and executing Social Media strategies.
• Experience managing cross-functional projects.
• Experience working with Developer communities, including active participation, influencing, and launching GTM programs.

Preferred qualifications:

• Experience generating earned conversations on social media and in PR.
• Knowledge of social listening tools and strategies.
• Proven success in bold consumer-facing social marketing programs.
• Familiarity with social media publishing and reporting tools like Sprinklr, Business Manager, YouTube Studio, etc.
• Experience as an influencer and building a personal brand.
• Skills in building software/apps or developer tools.

About The Job

Whether working on consumer products (Gmail, Search, Maps, Chrome, Android) or business products (Google Ads, AdSense, Google Marketing Platform, Analytics), you will lead all aspects of product marketing, from positioning and naming to competitive analysis and external communication. Collaborate with cross-functional teams including Sales, Communications, Legal, Webmasters, and Product Development.

In this role, you will launch developer-focused products, engage the community through social platforms, work with influencers, and represent their voice within Google. You will build programs around developers, facilitate product launches, and foster authentic conversations organically.

You will reach developers globally, playing various roles such as product marketer, creative, and talent manager, working closely with the Cloud developer program, product and marketing leaders, and partner teams like Deepmind and AI teams.

Google’s marketing approach emphasizes technology and user-centric solutions, demonstrating how our products address global challenges in innovative ways.

The US base salary range is $165,000-$245,000 plus bonus, equity, and benefits, with specifics depending on location, skills, experience, and education.

Responsibilities

• Launch cloud developer-focused products and updates in a social-first manner.
• Create editorial content and calendars to boost engagement.
• Participate in and host community events, online discussions, and engage executive leaders to foster conversations.
• Oversee content reporting and optimize content strategies based on performance data.
• Develop content programs that encourage social conversations around product announcements.

Google is an equal opportunity employer committed to diversity and inclusion. We provide accommodations for applicants with disabilities. For more information, see Google's EEO Policy and EEO is the Law.

Additional Details

• Seniority level: Mid-Senior level
• Employment type: Full-time
• Job functions: Sales, Advertising, Marketing
• Industries: Information Services and Technology, Internet