Senior Social Media Manager

Fluency Digital, Inc.; San Francisco (CA); On-site; USD 120,000 - 180,000; Full time

Job summary

Fluency Digital, Inc. in San Francisco is seeking a senior social content leader to own channel strategy, voice, and creative output across platforms for a hardware/AI consumer brand.

You will translate engineering milestones into accessible stories, build campaigns with measurable impact, and partner with product teams to earn attention through authentic, social-native content.

Qualifications

• 4+ years shaping social strategy for a consumer brand in hardware, AI, or tangible products.
• Portfolio showing original campaigns or content arcs you conceived, not just managed.
• Ability to translate technical reality into accessible stories with engineers and product teams.
• Experience measuring share of voice, sentiment shifts, and audience growth tied to business outcomes.
• Must be based in the United States.

Responsibilities

• Own channel strategy, voice, and creative output across platforms.
• Turn product milestones into social-native stories that earn attention.
• Collaborate with engineers and product teams to align content with brand and product messaging.

Skills

Social strategy

Short-form video

Brand storytelling

Engineering collaboration

Analytics & measurement

US-based

Tools

Video editing tools

Analytics tools

Job description

Overview

A home robotics company bringing autonomous chore relief to families, funded and scaling in the Bay Area.

We're putting a physical, helpful machine inside people's homes—one that folds laundry, loads the dishwasher, and tidies up without being asked. That story doesn't tell itself, and the internet doesn't wait for press releases. We need someone who can turn product milestones, customer moments, and engineering oddities into social-native content that earns attention instead of buying it. You'll own the channel strategy, voice, and creative output across platforms, building a brand that people actively want to hear from—not because we make a gadget, but because we're changing what a home feels like.

Qualifications

• 4+ years shaping social strategy and content for a consumer brand, ideally in hardware, AI, or a similarly tangible product category
• Deep fluency with short-form video platforms, community dynamics, and the unspoken rules of internet culture
• A portfolio that shows original creative thinking—campaigns or content arcs you conceived, not just managed
• Comfort working alongside engineers and product teams to translate technical reality into compelling, accessible stories
• Experience measuring what matters: share of voice, sentiment shifts, and audience growth tied to real business outcomes
• Must be based in the United States.