Senior Social Media Manager

HR Tech Job; San Francisco (CA); On-site; USD 120,000 - 170,000; Full time

Job summary

Culture Amp in San Francisco, CA is seeking a Social Media Manager to lead strategy and execution across its social channels. Sitting on the Corporate Marketing team, you’ll shape how Culture Amp shows up in the world with a clear, thoughtful, confident, and human voice.

You’ll collaborate with Brand, Communications, Design, Content, PMM, People Science, and Events to connect social to moments that matter—product launches, thought leadership, live events, and cultural conversation—while building

Qualifications

• Strong editorial instincts and platform fluency across channels
• Ability to craft tone and messaging for multiple audiences
• Experience turning campaigns into social-first content

Responsibilities

• Monitor performance and share insights on engagement, reach, and brand impact
• Identify trends and translate them into creative opportunities for the brand
• Direct, shoot, and edit social video to tell better stories across channels

Skills

Social strategy

Content planning

Writing/editing

Cross-functional collaboration

Video creation

AI tooling

Job description

How you can help make a better world of work

As Social Media Manager, you’ll lead social strategy and execution across Culture Amp’s social channels. Sitting on our Corporate Marketing team and reporting to the Director of Content Strategy and Campaigns, you’ll shape how Culture Amp shows up in the world – clear, thoughtful, confident, and human.

Working closely with Brand, Communications, Design, Content, PMM, People Science, and Events, you’ll connect social to the moments that matter most – from product launches and thought leadership to live events and cultural conversation. You’ll bring strong editorial instincts, platform fluency, and a sharp eye for what will resonate with different audiences, from HR practitioners to executive business leaders.

What you’ll be doing

• Social strategy: Build and evolve organic social strategies across platforms including LinkedIn, YouTube, and Instagram, while continuously evaluating new channels that fit our audience and goals. Develop and execute our Reddit strategy.
• Develop the social narrative and personality: Design, build, and evolve a distinct, engaging social media personality and narrative for Culture Amp, elevating our channels from corporate updates to a true community destination.
• Content planning and publishing: Own day-to-day content planning, publishing, and community engagement across Culture Amp’s social presence, keeping our voice consistent, creative, and on‑brand.
• Writing and messaging: Write and edit social copy for different audiences and moments, with a strong grasp of platform nuance, clarity, and tone.
• Cross-functional storytelling: Partner across campaigns, product launches, people science insights, live events, and thought leadership initiatives to create social‑first content people actually want to engage with.
• PR and communications alignment: Partner with our communications and PR teams to align social strategy with brand reputation milestones, ensuring our narrative is amplified seamlessly across earned and owned media.
• Event amplification: Lead event promotion before, during, and after the moment – including scrappy, on‑brand coverage that can bring insights to life even without a full production setup.
• Internal amplification: Create and distribute social toolkits for internal partners, including copy, assets, alt text, and posting guidance that make amplification easy.
• Employee and influencer strategy: Help grow Culture Amp’s internal influencer and employee amplification approach so more of the right voices can extend our reach in credible, useful ways.
• AI‑enabled execution: Build and iterate on AI‑powered workflows that reduce repetitive work and create more room for strategic and creative thinking. Bring that same AI fluency to how Culture Amp shows up in the broader AI conversation on social.
• Performance and optimization: Monitor performance and regularly share what’s working, what’s not, and where we should go next across engagement, reach, and brand impact.
• Trend spotting and creative development: Stay close to platform shifts, trends, and cultural moments, and translate them into smart creative opportunities for the brand.
• Video creation: Direct, shoot, and edit social video, and use a mix of formats to tell better stories across channels.

What you’ll have

• 5-7 years of social-first experience, ideally in B2B or tech
• Demonstrated ability to build performance‑aware strategies across multiple social channels
• Strong understanding of what makes content work on different platforms, and the judgment to adapt as those platforms evolve
• Excellent writing and editing skills, with a track record of developing an unmissable brand voice, editorial strategy, or personality on social platforms
• A strong eye for design and the ability to collaborate well with creative partners
• Strong organizational and project management skills, with comfort working across functions and stakeholders
• A proactive mindset - you spot gaps, move quickly, and recommend better ways of working
• Confidence creating content for different audiences, from HR practitioners to executive business leaders
• Comfort working in a fast‑moving environment where strategy and execution need to work hand in hand

Nice to have

• Experience building employee advocacy, internal influencer, or executive social programs
• Strong video instincts, including filming and editing social‑first content
• Familiarity with AI tools that improve creative workflows and content production
• Experience supporting social strategy around events, launches, or integrated campaigns