Senior Social Media & Growth Lead

Nourison Home; Ridgefield Park (NJ); On-site; USD 70,000 - 110,000; Full time

Job summary

Nourison Home is seeking a detail‑oriented Social Media Manager to lead and execute our social strategy across all platforms. You will plan, create, publish, track, and optimize content that reflects our brand vision and drives measurable engagement.

You will own the full lifecycle of social media: campaign ideation, asset creation, influencer relationships, sampling coordination, event coverage, spend tracking, and performance reporting.

Qualifications

• 3–7 years of social media management experience in home, lifestyle, fashion or luxury space.
• Experience managing influencer campaigns and product sampling.
• Familiar with social scheduling and analytics tools (Notion, Later, Aspire, GA4, Semrush).
• Strong organizational skills and attention to detail.
• Basic video editing and content production capabilities.
• Ability to work independently with minimal oversight.

Responsibilities

• Develop and manage a structured social media calendar aligned with marketing campaigns, launches, events and trade initiatives.
• Propose and execute original campaign ideas that elevate brand presence and engagement.
• Ensure all social activity supports brand positioning and business objectives.
• Identify, outreach, and manage influencer and affiliate relationships; coordinate product sampling and track deliverables.
• Manage Instagram and TikTok community engagement to build audience and brand affinity.
• Drive TikTok Shop growth and GMV, including product tagging, content alignment, and performance tracking.
• Monitor campaign performance, influencer ROI, giveaways, and associated budgets.
• Create and publish content across Instagram, LinkedIn, Facebook, Pinterest, TikTok and emerging platforms.
• Produce assets including static posts, short-form video, reels, carousels, captions and stories.
• Collaborate with internal creative teams to maintain brand consistency and visual excellence.
• Execute the brand vision with strong attention to detail, tone, and aesthetics.
• Attend and capture live content from trade shows, markets, showroom events, and brand activations.
• Translate on-site moments into compelling, polished social content.
• Ensure timely publishing and strong storytelling around events.
• Track paid and organic social performance metrics; monitor social spend and influencer/giveaway budgets; provide structured reporting.

Skills

Social media strategy

Campaign management

Influencer marketing

Analytics & reporting

Video editing basics

Independent work

Tools

Notion

Later

Aspire

GA4

Semrush

Job description

Nourison Home is seeking a detail‑oriented Social Media Manager to lead and execute our social strategy across all platforms. You will plan, create, publish, track, and optimize content that reflects our brand vision and drives measurable engagement.

You will own the full lifecycle of social media: campaign ideation, asset creation, influencer relationships, sampling coordination, event coverage, spend tracking, and performance reporting.