Growth-Driven Social Media Manager — Home Decor & Design

Pnc Financial Services Group; Atlanta (GA); On-site; USD 65,000 - 90,000; Full time

Job summary

Surya, a leading home décor brand, seeks a Social Media Manager to build an integrated strategy across Instagram, Facebook and Pinterest, develop a monthly content calendar, and drive growth through engaging visuals and storytelling.

You will manage influencer programs, oversee UGC, monitor trends, and report on performance with KPIs; 3–5 years in social media, a BA in Marketing or related field, and proficiency with InDesign/Photoshop/Illustrator and Microsoft Office.

Qualifications

• BA degree in Marketing, Communications, Journalism or a relevant field.
• 3–5 years of experience managing social media for leading brands/organizations.
• 5+ years of experience managing influencers and UGC.
• Passionate about social media, home decor, interior design, and fashion.
• Keen visual eye with strong attention to detail and meticulous proofreading skills.
• Proven ability to significantly drive engagement through effective content management.
• Understanding of paid social media strategy.
• Fantastic communicator and cross‑functional partner.
• Expert prioritization skills and ability to manage up.
• Experience using graphic design software such as InDesign, Photoshop or Illustrator to edit, resize and crop images.
• Proficiency with Microsoft Office software, including Word, Excel, PowerPoint, and Outlook.

Responsibilities

• The Social Media Manager will build an integrated social media strategy and content plan focused on growth across all channels, with an emphasis on Instagram, Facebook and Pinterest.
• Develop and maintain a monthly content calendar that is engaging to the trade and end consumers, and aligned with overall marketing strategy and priorities.
• Optimize content based on algorithms and insights, leveraging SEO, hashtags, acronyms, emojis, etc. to drive further visibility and engagement.
• Manage influencer programs, assessing potential partnerships and feeding the UGC pipeline for our own use.
• Serve as a community manager on all social media platforms, building connections with followers and influencers and responding promptly to DMs and comments with accurate information.
• Be the expert on social platform updates and trends in social media as they relate to interior design, home, and retail.
• Report regularly on social media performance, while also conducting competitive reporting and analysis.
• Set social media KPIs and own reporting on an ongoing basis.

Skills

Social media strategy

Content planning

Influencer management

UGC management

Community management

Paid social awareness

Reporting & analytics

Cross-functional collaboration

Prioritization & delegation

Graphic design basics

Office software

Education

BA degree in Marketing, Communications, Journalism or a relevant field

Tools

InDesign

Photoshop

Illustrator

Microsoft Office (Word, Excel, PowerPoint, Outlook)

Job description

Surya, a leading home décor brand, seeks a Social Media Manager to build an integrated strategy across Instagram, Facebook and Pinterest, develop a monthly content calendar, and drive growth through engaging visuals and storytelling.

You will manage influencer programs, oversee UGC, monitor trends, and report on performance with KPIs; 3–5 years in social media, a BA in Marketing or related field, and proficiency with InDesign/Photoshop/Illustrator and Microsoft Office.