Senior Social Media & Content Lead — Hybrid/Remote

WorldStrides; Charlottesville (VA); Híbrido; USD 75.000 - 90.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Health benefits

PTO & holidays

Tuition reimbursement

Travel opportunities

Flexible work options

ERGs

EAP & wellness

Parental leave

Discount program

Engaging environment

Descripción de la vacante

WorldStrides, a leader in educational travel, is seeking a Senior Social Media professional to guide organic and paid strategies across platforms, partnering with Higher Education programs. You will build creator partnerships, craft engaging content, and analyze performance to inform campaigns, landing pages, and student journeys.

A strong writer with analytics, budget experience, and cross-functional collaboration is essential.

Formación

• 6–8+ years in social media, content marketing, or creator marketing with proven strategy ownership.
• Experience leading social media and content programs across TikTok, Instagram, Facebook, YouTube, YouTube, and LinkedIn.
• Proven recruitment, onboarding, briefing, and performance tracking of creators.
• Excellent writing and editing for blogs, campaigns, briefs.
• Strong analytical skills using platform insights and web analytics.
• Experience managing budgets and external creators.

Responsabilidades

• Lead organic social media strategy and content calendar for WorldStrides Higher Education across multiple platforms.
• Develop platform-native approaches that connect with students, university partners, faculty, advisors, alumni, and other audiences.
• Identify and develop authentic stories about study abroad, internships, research, community engagement, academic growth, cultural learning, and personal transformation.
• Produce and coordinate social content, including short-form video, student takeovers, on-program content, alumni stories, university‑partner features, blog content, and other digital storytelling.
• Write and edit social copy, blog content, campaign messaging, and content briefs that reflect the WorldStrides Higher Education voice.
• Build social‑search and social‑SEO practices that improve content discovery across platforms.
• Manage community engagement and responses, escalating sensitive content to appropriate internal teams.
• Partner with marketing leadership, creative services, digital experience, and business stakeholders to align content with broader objectives.
• Work cross‑functionally to develop video, contests, and other campaigns that encourage meaningful audience participation and engagement.

Conocimientos

Social strategy

Content marketing

Creator marketing

Analytics

Project management

Writing & editing

Educación

Bachelor’s degree in marketing, communications, journalism, graphic design, or related field

Herramientas

Sprout Social

HubSpot

Sitecore

Adobe Premiere Pro

Canva

Adobe Creative Cloud

Google Analytics

Descripción del empleo

WorldStrides, a leader in educational travel, is seeking a Senior Social Media professional to guide organic and paid strategies across platforms, partnering with Higher Education programs. You will build creator partnerships, craft engaging content, and analyze performance to inform campaigns, landing pages, and student journeys.

A strong writer with analytics, budget experience, and cross-functional collaboration is essential.