Senior Social Media & Community Manager

University of the People; United States; Remote; USD 75,000 - 80,000; Full time

Job summary

The University of the People is seeking a Social Media Manager to lead their brand presence across social platforms. This role encompasses developing strategy, managing specialists, and building engagement with a global audience, aimed at advancing higher education as a transformative force.

Qualifications

• 7+ years professional experience, including 5+ years in social media community management.
• Thrive in a fast-paced environment.
• Willingness to respond to critical issues on social.

Responsibilities

• Develop social strategy and manage a team of specialists.
• Track performance KPIs and translate data into informed action plans.
• Stay up to date on current and upcoming trends in the social media landscape.

Skills

Data-driven mindset

Creative skills

Strong project management skills

Education

Bachelor's degree in marketing, business, or media

Job description

University of the People provided pay range

This range is provided by University of the People. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$75,000.00/yr - $80,000.00/yr

Direct message the job poster from University of the People

University of the People (UoPeople) is the first non-profit, tuition-free, American, accredited, 100% online university. Today, UoPeople has over 152,000 students enrolled from more than 200 countries and territories, including 18,800 students who are refugees. Currently UoPeople is accredited by the DEAC and WASC accreditation.

We believe that higher education is a basic human right and that it can transform not only the lives of students, but also their families' lives, their communities, their nations, and, by extension, the world. See President Reshef’s TED talk when he announced the founding of the University.[ TED talk ]

UoPeople is an innovative university, and we welcome team members who bring creativity and innovation to their roles. We’re a fast-paced organization with remote teams all around the globe. If you’re a self-starter who wants to succeed alongside a passionate team, we’d love to hear from you!

UoPeople is supported by the generosity of individuals and foundations, including the Gates, Hewlett, Ford Foundations, Fondation Hoffmann, and others. The University has been covered by the New York Times, BBC, NPR, Times Higher Education, US News and World Report, and more. President Reshef’s TED Talk and Nas Daily interview about the University have 30 million views combined.

OVERVIEW:

As the leader of our brand across social platforms, you will shape the social media strategy to

increase reach and engagement. Managing a team of specialists, you’ll develop data-driven

strategies to inform our social media approach, foster meaningful connections with our global

audience, and be responsible for the execution and results of our efforts.

RESPONSIBILITIES:

• Develop social strategy and manage a team of specialists. Oversee day-to-day UoPeople social media channel operations: create social media content, propel channel growth, engage in active social listening and community management, and grow our brand ambassador and influencer programs
• Track performance KPIs and translate data into informed action plans.
• Collaborate with the AVP Strategic Growth to develop overarching social media and community strategies on existing platforms and expand to new channels
• Create monthly social media editorial calendar in alignment with overall brand social strategy in support of launches, brand events and other key initiatives
• Stay up to date on current and upcoming trends and innovations in the social media landscape and communicate these to management for implementation into strategy.
• Plan out graphics and video needs with production teams
• Conduct webinars with experts from the university, host live events on social
• Step in when needed to respond to comments and questions on our social channels.
• Seek opportunities to insert the brand into social conversation, whether around relevant trending topics/news or engaging with social influencers/other brands
• Research professional development opportunities for the social media team to stay ahead of the competition and continuously improve strategies

QUALIFICATION:

• Bachelor’s degree, preferably in marketing, business, or media.
• 7+ years professional experience, including 5+ years in social media community management.
• Data-driven mindset with the ability to demonstrate the value of social to the wider goals
• Creative skills for contributing innovative ideas. Ability to grasp trends in digital technologies and be proactive.
• Strong project management skills ensuring all deadlines are met and objectives are clearly communicated.
• Thrive in a fast-paced environment and possess a keen interest in the university mission.
• Willingness and capability to respond to critical issues on social, working across internal department leads (occasionally outside normal business hours

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Advertising, and Art/Creative

• Industries

  Higher Education and E-Learning Providers

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