Senior Social Insights Analyst

Slate Auto LLC; Troy (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Slate Auto LLC seeks a Senior Social Media Analyst to translate social data into actionable insights. You will own reporting across organic channels, influencers, and social listening, identifying trends and opportunities to strengthen our strategy.

The role requires 5+ years in social media analytics, strong data storytelling, and the ability to influence creative decisions. Join a fast-paced startup environment focused on safety, reliability, and affordability.

Qualifications

• Bachelor's degree or equivalent experience in marketing/analytics.
• 5+ years in social media analytics or digital marketing analytics.
• Experience building measurement strategies, KPIs, and learning agendas.

Responsibilities

• Own recurring reporting across organic social channels with insights and recommendations.
• Measure influencer and creator campaign performance and identify learnings.
• Lead social listening to monitor sentiment, conversations, and trends.
• Develop measurement frameworks aligned to business goals and campaigns.
• Partner with stakeholders to define KPIs, benchmarks, and plans for organic social and brand initiatives.
• Develop forecasts and models to project outcomes and set targets.
• Produce executive-ready reports and dashboards with clear storytelling.
• Benchmark Slate against automotive brands to find best practices.
• Identify content trends and platform shifts to inform strategy.
• Maintain data quality and reporting frameworks across platforms.
• Analyze campaign performance to improve reach and engagement.

Skills

Analytical skills

Data storytelling

Project management

Attention to detail

Communication

Startup mindset

Content strategy

Forecasting

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Marketing/Analytics

Tools

Sprout Social

Brandwatch

Talkwalker

Meltwater

CreatorIQ

Job description

Slate Auto LLC seeks a Senior Social Media Analyst to translate social data into actionable insights. You will own reporting across organic channels, influencers, and social listening, identifying trends and opportunities to strengthen our strategy.

The role requires 5+ years in social media analytics, strong data storytelling, and the ability to influence creative decisions. Join a fast-paced startup environment focused on safety, reliability, and affordability.