Senior Analyst

Slate Auto; Troy (MI); On-site; USD 85,000 - 110,000; Full time

Job summary

Slate is seeking a strategic Senior Social Media Analyst to own reporting across organic social channels, influencer programs, and social listening. You will translate performance into actionable insights, develop measurement frameworks, and partner with cross-functional teams to align social programs with business goals.

The role requires 5+ years in social media analytics, proficiency with Sprout Social, Brandwatch, Talkwalker, Meltwater, and CreatorIQ, and a BA/BS or equivalent in Marketing,

Qualifications

• Bachelor's degree or equivalent experience in a related field.
• 5+ years of experience in social media analytics or digital marketing analytics.
• Experience measuring influencer marketing performance and creator campaigns.

Responsibilities

• Own recurring reporting across organic social channels with clear insights and recommendations.
• Measure influencer and creator campaign performance and extract learnings for future partnerships.
• Lead social listening to monitor brand sentiment, conversations, trends, and competitors.
• Develop measurement frameworks and learning agendas aligned to business goals.
• Define KPIs, benchmarks, and reporting plans for organic social, influencer, and brand initiatives.
• Produce executive-ready reports, dashboards, and presentations.
• Conduct competitive audits and benchmark against automotive and non-automotive brands.

Skills

Social media analytics

Data storytelling

Forecasting

Cross-functional collaboration

Stakeholder management

Education

Bachelor's degree in Marketing, Communications, Business, Analytics, or equivalent experience

Tools

Sprout Social

Brandwatch

Talkwalker

Meltwater

CreatorIQ

Job description

ABOUT SLATE

At Slate, we’re building safe, reliable vehicles that people can afford, personalize and love—and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how they trucks look, feel, and represent them.

WHO WE ARE LOOKING FOR

We are looking for a strategic and analytical Senior Social Media Analyst to help turn social data into actionable insights. This role will own reporting across our organic social channels, influencer programs, and social listening efforts while identifying trends, measuring performance, and uncovering opportunities to strengthen our social strategy. The ideal candidate is deeply curious, highly organized, and passionate about using data to influence creative decisions and business outcomes.

WHAT YOU GET TO DO

Own recurring reporting across organic social channels, translating performance into clear insights and strategic recommendations. Measure and report on influencer and creator campaign performance, identifying learnings to optimize future partnerships. Lead social listening efforts to monitor brand sentiment, emerging conversations, cultural trends, and competitor activity. Develop measurement frameworks and learning agendas that align social and influencer programs to business goals, ensuring every campaign has clear success metrics and actionable learnings. Partner with cross-functional stakeholders to define strategic objectives, KPIs, benchmarks, and reporting plans for organic social, influencer, and brand initiatives. Develop performance forecasts and scenario models to project campaign outcomes, establish realistic targets, and identify opportunities to exceed business goals. Produce executive-ready reports, dashboards, and presentations that communicate performance in a simple, compelling way. Conduct competitive audits and benchmark Slate against automotive and non-automotive brands to identify opportunities and best practices. Identify content trends, audience behaviors, and platform shifts that inform content strategy, creator strategy, and future creative. Maintain and improve reporting frameworks, dashboards, and data quality across platforms. Analyze campaign performance to provide recommendations that improve reach, engagement, earned media, and overall effectiveness. Stay current on platform changes, measurement methodologies, and industry trends.

WHAT YOU BRING TO THE TEAM

Bachelor's degree in Marketing, Communications, Business, Analytics, or equivalent experience. 5+ years of experience in social media analytics, digital marketing analytics, or a similar role. Experience developing measurement strategies, KPIs, and learning agendas that connect social performance to broader business objectives. Strong experience with social analytics and listening platforms (e.g., Sprout Social, Brandwatch, Talkwalker, Meltwater, CreatorIQ). Experience measuring influencer marketing performance and creator campaign effectiveness. Advanced proficiency in Excel, Google Sheets, and presentation tools (PowerPoint, Google Slides). Ability to synthesize large amounts of data into clear, actionable recommendations for both technical and non-technical audiences. Experience building forecasts, benchmarks, and performance models that inform strategic planning and resource allocation. Strong analytical, organizational, and project management skills with exceptional attention to detail. Comfortable managing multiple priorities in a fast-paced startup environment. Passion for social media, internet culture, and understanding what drives engagement and conversation.

WORK AUTHORIZATION REQUIREMENT

Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

WHY JOIN TEAM SLATE?

At Slate, we’re fueled by grit, determination, and attention to detail. The start‑up spirit of ingenuity and resourcefulness move our business forward. Team Slate fosters a culture of excellence, innovation, and mutual respect, and is motivated by shared principles. Safety First Delight Customers One Team Relentless Improvement Fast, Frugal, and Scrappy Respectful Collaboration Positive Legacy WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE. Slate is proud to be an Equal Employment Opportunity and Affone? Wait. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason. Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].

About Us

At Slate, we’ve got one job: building a vehicle you’ll fall in love with, right here in the USA. We believe that car buyers—not car companies—should call the shots. We like looking at a road, not a screen. We don’t like paying for stuff we don’t need. We like picking out the stuff we do need. We think dings are badges, not blemishes. But we know not everyone likes what we like. So, we built you a Slate: you make it yours.