Senior Social Analytics Strategist

Slate; Troy (MI); Hybrid; USD 85,000 - 110,000; Full time

Job summary

Slate seeks a Senior Social Media Analyst in Troy, Michigan to own reporting across organic channels, influencer programs, and social listening. You will turn data into actionable insights, build forecasts, and partner with cross-functional teams to set KPIs and strategies that drive business outcomes.

The role requires 5+ years in social media analytics, strong Excel/Sheets skills, and the ability to present complex data to both technical and non-technical audiences.

Qualifications

• 5+ years of experience in social media analytics or digital marketing analytics.
• Experience developing measurement strategies, KPIs, and learning agendas.
• Experience with social analytics and listening platforms.
• Ability to synthesize large data into clear, actionable recommendations.

Responsibilities

• Own recurring reporting across organic social channels, translating performance into insights and strategic recommendations.
• Measure influencer and creator campaign performance, identifying learnings to optimize future partnerships.
• Lead social listening efforts to monitor brand sentiment, emerging conversations, cultural trends, and competitor activity.
• Develop measurement frameworks and learning agendas that align social and influencer programs to business goals.
• Produce executive-ready reports, dashboards, and presentations communicating performance clearly.

Skills

Social analytics

Data storytelling

Forecasting

Cross-functional work

Executive communication

Education

Bachelor's degree

Tools

Sprout Social

Brandwatch

Talkwalker

Meltwater

CreatorIQ

Excel

Google Sheets

PowerPoint

Google Slides

Job description

Slate seeks a Senior Social Media Analyst in Troy, Michigan to own reporting across organic channels, influencer programs, and social listening. You will turn data into actionable insights, build forecasts, and partner with cross-functional teams to set KPIs and strategies that drive business outcomes.

The role requires 5+ years in social media analytics, strong Excel/Sheets skills, and the ability to present complex data to both technical and non-technical audiences.