Senior Analyst

Slate Auto LLC; Troy (MI); On-site; USD 90,000 - 120,000; Full time

Job summary

Slate Auto LLC seeks a Senior Social Media Analyst to translate social data into actionable insights. You will own reporting across organic channels, influencers, and social listening, identifying trends and opportunities to strengthen our strategy.

The role requires 5+ years in social media analytics, strong data storytelling, and the ability to influence creative decisions. Join a fast-paced startup environment focused on safety, reliability, and affordability.

Qualifications

• Bachelor's degree or equivalent experience in marketing/analytics.
• 5+ years in social media analytics or digital marketing analytics.
• Experience building measurement strategies, KPIs, and learning agendas.

Responsibilities

• Own recurring reporting across organic social channels with insights and recommendations.
• Measure influencer and creator campaign performance and identify learnings.
• Lead social listening to monitor sentiment, conversations, and trends.
• Develop measurement frameworks aligned to business goals and campaigns.
• Partner with stakeholders to define KPIs, benchmarks, and plans for organic social and brand initiatives.
• Develop forecasts and models to project outcomes and set targets.
• Produce executive-ready reports and dashboards with clear storytelling.
• Benchmark Slate against automotive brands to find best practices.
• Identify content trends and platform shifts to inform strategy.
• Maintain data quality and reporting frameworks across platforms.
• Analyze campaign performance to improve reach and engagement.

Skills

Analytical skills

Data storytelling

Project management

Attention to detail

Communication

Startup mindset

Content strategy

Forecasting

Cross-functional collaboration

Analytical thinking

Education

Bachelor's degree in Marketing/Analytics

Tools

Sprout Social

Brandwatch

Talkwalker

Meltwater

CreatorIQ

Job description

ABOUT SLATE

At Slate, we're building safe, reliable vehicles that people can afford, personalize and love-and doing it here in the USA as part of our commitment to reindustrialization. The spirit of DIY and customization runs throughout every element of a Slate, because people should have control over how their trucks look, feel, and represent them.

WHO WE ARE LOOKING FOR

We are looking for a strategic and analytical Senior Social Media Analyst to help turn social data into actionable insights. This role will own reporting across our organic social channels, influencer programs, and social listening efforts while identifying trends, measuring performance, and uncovering opportunities to strengthen our social strategy. The ideal candidate is deeply curious, highly organized, and passionate about using data to influence creative decisions and business outcomes.

WHAT YOU GET TO DO

• Own recurring reporting across organic social channels, translating performance into clear insights and strategic recommendations.
• Measure and report on influencer and creator campaign performance, identifying learnings to optimize future partnerships.
• Lead social listening efforts to monitor brand sentiment, emerging conversations, cultural trends, and competitor activity.
• Develop measurement frameworks and learning agendas that align social and influencer programs to business goals, ensuring every campaign has clear success metrics and actionable learnings.
• Partner with cross-functional stakeholders to define strategic objectives, KPIs, benchmarks, and reporting plans for organic social, influencer, and brand initiatives.
• Develop performance forecasts and scenario models to project campaign outcomes, establish realistic targets, and identify opportunities to exceed business goals.
• Produce executive-ready reports, dashboards, and presentations that communicate performance in a simple, compelling way.
• Conduct competitive audits and benchmark Slate against automotive and non-automotive brands to identify opportunities and best practices.
• Identify content trends, audience behaviors, and platform shifts that inform content strategy, creator strategy, and future creative.
• Maintain and improve reporting frameworks, dashboards, and data quality across platforms.
• Analyze campaign performance to provide recommendations that improve reach, engagement, earned media, and overall effectiveness.
• Stay current on platform changes, measurement methodologies, and industry trends.

WHAT YOU BRING TO THE TEAM

• Bachelor's degree in Marketing, Communications, Business, Analytics, or equivalent experience.
• 5+ years of experience in social media analytics, digital marketing analytics, or a similar role.
• Experience developing measurement strategies, KPIs, and learning agendas that connect social performance to broader business objectives.
• Strong experience with social analytics and listening platforms (e.g., Sprout Social, Brandwatch, Talkwalker, Meltwater, CreatorIQ).
• Experience measuring influencer marketing performance and creator campaign effectiveness.
• Advanced proficiency in Excel, Google Sheets, and presentation tools (PowerPoint, Google Slides).
• Ability to synthesize large amounts of data into clear, actionable recommendations for both technical and non-technical audiences.
• Experience building forecasts, benchmarks, and performance models that inform strategic planning and resource allocation.
• Strong analytical, organizational, and project management skills with exceptional attention to detail.
• Comfortable managing multiple priorities in a fast-paced startup environment.
• Passion for social media, internet culture, and understanding what drives engagement and conversation.

WORK AUTHORIZATION REQUIREMENT

Applicants must be authorized to work in the United States on a permanent basis. We are unable to offer visa sponsorship at this time.

WHY JOIN TEAM SLATE?

• Safety First
• Delight Customers
• One Team
• Relentless Improvement
• Fast, Frugal, and Scrappy
• Respectful Collaboration
• Positive Legacy

WE WANT TO WORK WITH PEOPLE THAT REFLECT THE COMMUNITIES IN WHICH WE OPERATE.

Slate is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, marital status, parental status, cultural background, organizational level, work styles, tenure and life experiences. Or for any other reason.

Slate is committed to providing reasonable accommodation for qualified individuals with disabilities in our job application procedures.

If you need assistance or an accommodation due to a disability, you may contact us at [e-mail].