Senior Social Creative Leader — Content & Mentorship

The Social Shepherd; New York (NY); On-site; USD 93,000 - 105,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

The Social Shepherd is seeking a Senior Social Creative to lead, ideate, and shoot compelling content for major brands from NYC-based team. You will mentor junior creatives and collaborate with strategists, videographers, and community managers to deliver social-first campaigns.

You\'ll balance lo-fi and high-production content, direct shoots, and guide client storytelling across Instagram, TikTok, and YouTube while maintaining high creative standards.

Qualifications

• 5+ years of experience in a social/creative role.
• Portfolio demonstrating lo-fi, mid-fi and high-production content.
• Ability to mentor and lead a team with clarity.
• Fast thinker and executor.
• Creative with high standards and strong storytelling capability.

Responsibilities

• Own and lead creative strategy across multiple client accounts, focusing on always-on content and campaign moments.
• Guide and mentor junior social creatives, elevating their creative thinking and technical output.
• Translate social insights and trends into creative concepts that spark conversation and drive engagement.
• Lead the ideation and presentation of creative strategies for client pitches and campaign kickoffs.
• Collaborate with clients to understand their brand vision and translate it into standout social-first creative.
• Provide hands-on support with copywriting, art direction, and moodboarding.
• Attend and lead content shoots when required, ensuring quality and creativity align with client expectations and platform best practices.
• Be able to shoot mobile-first content with high skill levels when required.
• Partner with internal leads across Strategy, Paid, and Client Services to ensure integrated and cohesive delivery.
• Support on new business pitches from a Social Creative Strategy POV.

Skills

5+ years in Social & Creative

Portfolio: lo-fi to high-prod

Mentorship / team leadership

Fast thinker

Storytelling

Job description

The Social Shepherd is seeking a Senior Social Creative to lead, ideate, and shoot compelling content for major brands from NYC-based team. You will mentor junior creatives and collaborate with strategists, videographers, and community managers to deliver social-first campaigns.

You\'ll balance lo-fi and high-production content, direct shoots, and guide client storytelling across Instagram, TikTok, and YouTube while maintaining high creative standards.