Senior Social Creative

The Social Shepherd; New York (NY); On-site; USD 93,000 - 105,000; Full time

Benefits offered by this job

Medical coverage

Dental

Vision

401k

Paid time off

Job summary

The Social Shepherd is seeking a Senior Social Creative to lead, ideate, and shoot compelling content for major brands from NYC-based team. You will mentor junior creatives and collaborate with strategists, videographers, and community managers to deliver social-first campaigns.

You\'ll balance lo-fi and high-production content, direct shoots, and guide client storytelling across Instagram, TikTok, and YouTube while maintaining high creative standards.

Qualifications

• 5+ years of experience in a social/creative role.
• Portfolio demonstrating lo-fi, mid-fi and high-production content.
• Ability to mentor and lead a team with clarity.
• Fast thinker and executor.
• Creative with high standards and strong storytelling capability.

Responsibilities

• Own and lead creative strategy across multiple client accounts, focusing on always-on content and campaign moments.
• Guide and mentor junior social creatives, elevating their creative thinking and technical output.
• Translate social insights and trends into creative concepts that spark conversation and drive engagement.
• Lead the ideation and presentation of creative strategies for client pitches and campaign kickoffs.
• Collaborate with clients to understand their brand vision and translate it into standout social-first creative.
• Provide hands-on support with copywriting, art direction, and moodboarding.
• Attend and lead content shoots when required, ensuring quality and creativity align with client expectations and platform best practices.
• Be able to shoot mobile-first content with high skill levels when required.
• Partner with internal leads across Strategy, Paid, and Client Services to ensure integrated and cohesive delivery.
• Support on new business pitches from a Social Creative Strategy POV.

Skills

5+ years in Social & Creative

Portfolio: lo-fi to high-prod

Mentorship / team leadership

Fast thinker

Storytelling

Job description

We're looking for a Senior Social Creative.

Someone who understands internet culture, how to ideate strong organic social content, art-direct shoots, and nurture junior social creatives and content creators.

You'll ideate, brief, and develop lo-fi, reactive, planned and high-production social video and statics for Instagram, TikTok and YouTube. You'll be the day-to-day lead on your social accounts, alongside a team of videographers, content creators, strategists, and community managers, as well as report to our Associate Creative Director.

We're looking for someone who also knows how to shoot content just as much as ideating.

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Our service offering includes Strategy, Social, Creative, Paid Media, Influencer & Commerce.

We’re a team of 80+ across NYC, Miami, and the UK, and growing rapidly, currently onboarding some of the leading consumer brands.

RESPONSIBILITIES

• Own and lead creative strategy across multiple client accounts, focusing on always-on content and campaign moments.
• Guide and mentor junior social creatives, elevating their creative thinking and technical output.
• Translate social insights and trends into creative concepts that spark conversation and drive engagement.
• Lead the ideation and presentation of creative strategies for client pitches and campaign kickoffs.
• Collaborate with clients to understand their brand vision and translate it into standout social-first creative.
• Provide hands-on support with copywriting, art direction, and moodboarding.
• Attend and lead content shoots when required, ensuring quality and creativity align with client expectations and platform best practices.
• Be able to shoot mobile-first content with high skill levels when required.
• Partner with internal leads across Strategy, Paid, and Client Services to ensure integrated and cohesive delivery.
• Support on new business pitches from a Social Creative Strategy POV.

WHAT WE’RE LOOKING FOR

• A content creator yourself, or worked in an agency or brand in a social creative role.
• 5+ years of experience in Social & Creative.
• Portfolio that demonstrates capabilities in lo-fi, mid-fi and high-production content.
• Fast thinker and executor.
• Ability to nurture and guide a team with clarity.
• Someone who can add value to our clients and lead those conversations.
• A creative who has high standards.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $92,500 to $105,000 annually, depending on experience.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.

The Social Shepherd Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In accordance with federal, state, and local laws, we do not discriminate based on race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other legally protected characteristic.