Social Media Account Director

The Social Shepherd; New York (NY); On-site; USD 115,000 - 135,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401k

Paid time off

Job summary

The Social Shepherd, a leading social-first agency in the US, seeks a Social Account Director to own client strategy and lead the agency's social retainers and campaigns from NYC. You will mentor 1–2 Account Managers, drive cross-functional collaboration with creative and paid media, and identify upsell opportunities while translating data into strategic insights.

Ideal candidates have 7+ years in social strategy or client services, deep knowledge of TikTok, Reels, and related platforms, and a

Qualifications

• 7+ years of experience in a Social Strategy or Client Services role (with a social focus).
• Agency experience preferred but not required in a fast-paced multi-client setting.
• Strong knowledge of platform nuances across TikTok, Reels, Stories and Comments.
• Excellent organizational skills with ability to manage multiple deadlines.
• Curiosity for social platforms, trends and evolving behaviours; adapt strategies accordingly.

Responsibilities

• Serve as the primary strategic advisor for clients, ensuring work aligns with goals and brand voice.
• Lead client communications and campaign reviews; translate data into actionable insights.
• Drive revenue growth by identifying upsell opportunities and leading commercial proposals.
• Pitch emerging trends and content opportunities to keep client brands ahead of the curve.
• Build full-funnel social and content strategies backed by audience research and audits.
• Oversee end-to-end campaign execution, content briefs, and channel distribution.
• Collaborate with internal creative, paid media, and production teams for high-quality delivery.
• Analyze performance metrics to optimize content and maximize engagement ROI.

Skills

Social strategy

Client services

Leadership

Project management

Communication

Business development

Job description

We're looking for a Social Account Director to join us at The Social Shepherd, one of the leading social-first agencies in the US and UK.

We're looking for someone who's worked in an agency within their Social client services or Strategy team, who can bring their experience of social platforms, trends and overarching social strategy capabilities.

You'll be responsible for owning client strategy, client relationships, and leading the agency team to the successful completion of social retainers and campaigns.

The ideal candidate will have outstanding social strategy, project management, communication and leadership skills and be a motivated, strategic thinker with a proven track record of successful client management and team leadership.

We're a Social-first agency helping global brands, household names, and high-growth scale-ups accelerate their business growth.

Our service offering includes Organic Social, Paid Media, Creative, Influencer & Commerce.

We’re a team of 70+ across NYC, Miami, and the UK, with big ambitions to continue delivering industry-leading social-first work.

RESPONSIBILITIES

Client Engagement

• Serve as the primary client escalation point and strategic advisor, ensuring work aligns with business goals and brand voice.
• Lead client communications and campaign reviews, translating data into actionable insights with Account Manager support.
• Drive revenue growth by identifying upsell opportunities, owning pricing documents, and leading commercial proposals.
• Pitch emerging trends and content opportunities to keep client brands ahead of the curve.
• Build full-funnel social and content strategies backed by audience research, competitor analysis, and channel audits.
• Oversee end-to-end campaign execution, editorial planning, content briefs, and channel distribution.
• Partner with internal creative, paid media, and production teams to ensure high-quality, on-time delivery.
• Analyze performance metrics continuously to optimize content and maximize engagement ROI.

Leadership & Operations

• Directly manage, mentor, and support career development for 1–2 Account Managers.
• Partner with agency leadership to refine internal processes, standards, and workflow efficiency.
• Support business development by providing strategic insights for pitches and proposals.

WHAT WE’RE LOOKING FOR

• 7+ years of experience in a Social Strategy or Client Services role (with a social focus).
• While agency experience is preferred, you’ll be confident working in a fast-paced, multi-client environment.
• A genuinely social-first mindset. You don’t just use social media; you understand it. You have a strong knowledge of platform nuances across TikTok, Reels, Stories and Comments, with a clear understanding of what makes content resonate and stop the scroll.
• Excellent organisational skills, with the ability to proactively manage multiple projects across deadlines.
• A natural curiosity for social platforms, trends and evolving behaviours. You stay ahead of platform changes, algorithm updates and emerging features, and can confidently adapt strategies to maximise opportunities for clients.
• High levels of ambition and drive, with a genuine passion for producing best-in‑class social work that delivers impact for both audiences and brands.
• Strong communication and relationship‑building skills, with the ability to collaborate effectively across clients and internal teams. You’ll also bring the enthusiasm and leadership potential to support and mentor more junior team members as the team grows.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $115,000 to $135,000 annually, depending on experience.

This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.

For this role, the Company will offer medical coverage, dental, vision, 401k, and paid time off.

The Social Shepherd Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. In accordance with federal, state, and local laws, we do not discriminate based on race, color, national origin, religion, sex, age, disability, veteran status, genetic information, or any other legally protected characteristic.