Content Creator

Grey; New York (NY); Hybrid; USD 60,000 - 140,000; Full time

Job summary

A renowned creative agency in New York seeks a Content Creator to enhance social presence for clients. Responsibilities include producing social-first videos and developing social video strategies. Candidates should have deep experience in video content tailored for platforms like YouTube and TikTok. The role offers a salary range of $60k-$140k and a hybrid work model, fostering collaboration and creativity.

Qualifications

• Deep experience editing, producing, and publishing video content.
• Track record of implementing social video strategies at a platform level.
• Ability to use social trends and data to find brand opportunities.

Responsibilities

• Concept, edit and produce 'made for social' videos.
• Build bespoke social videos for platforms.
• Capture content first-hand and work with production partners.
• Stay current on creative trends and technological advancements.

Skills

Editing and producing social-first video content

Defining social video strategies

Understanding social trends

Collaboration

Job description

At GREY, we create Famously Effective ideas that move people, business, and the world forward – harnessing the power of creativity to solve business problems – for the world’s most influential brands. Our core values – creativity, unity, empathy, and service – power the work we do in each of our 25+ studios across six continents.

POSITION OVERVIEW: As a Content Creator, you’ll collaborate with an agency and client team to grow the social presence of an exciting client.

KEY RESPONSIBILITIES: What you’ll do:

• Concept, edit and produce “made for social” videos through native storytelling.
• Build bespoke social videos in both long and short form formats – tailored to specific social media platforms – that bring to life priority content themes and marketing initiatives.
• Play a leading role in brainstorming, pitching and producing “made for social” videos + franchises, demonstrating subject matter expertise to create content that’s on-brand, on-trend and right-sized.
• Capture content first-hand and/or work with internal and external production partners to establish a pipeline of social video content.
• Evangelize and educate on topics relating to native social storytelling inside the agency and with our clients.
• Partner with cross-functional teams with an emphasis on developing and executing best-in-class social video strategies, content and experiences for multiple audiences and products.
• Remain current on latest creative trends globally. Stay curious about award shows, past and present case studies, production companies, and everything that is being created by some of the best people and companies in our industry.
• Stay on top of the latest technological advancements, including design software, digital tools, and platforms, to enhance creative processes and deliver innovative solutions
• Be curious about pop culture, social media trends and your audience's interests and behaviors to infuse culturally relevant elements into briefs and campaigns.

WHAT YOU WILL NEED:

• Deep experience editing, producing, and publishing social-first video content, tailored for specific platforms (YouTube, Instagram, TikTok).
• A track record of defining and implementing social video strategies at a platform level, inclusive of always-on pieces + repeatable content series.
• The ability to use social trends and/or data to find brand opportunities and influence stakeholders.

WHO YOU ARE:

• Creative: Putting together two things to create a third thing no one’s ever seen before
• Productive: Acting on ideas to make things happen and get stuff done
• Collaborative: Focused on the greater good versus personal gain
• Adaptable: Ready and able to embrace change

The base salary range for this position is $60,000.00/yr - $140,000.00/yr. We offer a competitive benefits package.

We believe great work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach including required in-office days.

GREY is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.