Senior Social Content Strategist: Brand & Exec Amplification

Monograph; Denver (CO); Hybrid; USD 130,000 - 180,000; Full time

Benefits offered by this job

Equity (RSUs)

Hybrid work model

Job summary

Gusto is hiring a Social Content Strategist to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the backbone of the internal social team.

You will work with the Head of Social, an Influencer Lead, and our social agency of record to drive strategy, asset production, and publishing across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook.

Qualifications

• 7+ years managing organic social media for a consumer or B2B brand.
• Experience managing an external creative or content agency.
• Comfort with social analytics and translating data into narratives.
• Strong cross-functional collaboration under tight timelines.
• Familiarity with Sprout Social and content tools such as Canva/CapCut.

Responsibilities

• Own organic social strategy and content across multiple platforms.
• Lead executive and founder social amplification programs with leadership.
• Partner with the social agency and approve content per strategy.
• Coordinate organic-to-paid flywheel with performance marketing.
• Build social reporting and contribute to monthly narratives for leadership.
• Lead social support for product launches with cross-functional teams.
• Manage social tooling stack and vendor relationships.

Skills

Social content strategy

Agency management

Analytics & insights

Cross-functional collaboration

Brand voice & risk management

Social platforms management

UGC/CGC collaborations

Tools

Sprout Social

Canva

CapCut

Job description

Gusto is hiring a Social Content Strategist to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the backbone of the internal social team.

You will work with the Head of Social, an Influencer Lead, and our social agency of record to drive strategy, asset production, and publishing across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook.