Senior Social Commerce Strategist: Growth & Content Strategy

QVC Group; West Chester (Chester County); Hybrid; USD 95,000 - 145,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Discounts

Health care benefits from day 1

401(k)

Tuition reimbursement

Job summary

QVC Group is seeking a Social Commerce Senior Strategist to drive sales and viewer growth through data-informed content and merchandise strategies. You will partner with Producers, Buyers, Programming, and Marketing to craft compelling assortments and end-to-end content projects that align with inventory, pricing, and promos.

You will own strategic decision-making, optimize content for revenue and engagement, and represent the team in enterprise-wide meetings.

Qualifications

• 5+ years of experience in corporate retail with strategic brand management or planning.
• Proven ownership and program management capabilities.
• Experience turning data into growth strategies.

Responsibilities

• Lead the commercialization of specific content projects by building an end-to-end vision that encompasses data analysis, content Return on investment assessment, strategic planning, merchandise briefs, and process optimization.
• Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content. This strategy will consider inventory availability, productivity, trends, external opportunities, and promotional activities.
• Manage timelines and releases for all item-specific content to ensure agreement on broader strategic goals and operational efficiency
• Increase content optimization by leading efforts in content brainstorming, product selection, procurement, and visual merchandising strategies.
• Develop and test hypotheses for product placement and methodologies to create a scalable, repeatable strategy for content-product integration.
• Establish content and product planning strategies to increase content and product mix, ensuring every product aligns with the associated content for maximum engagement.
• Assess strategy performance by analyzing KPIs, adjusting tactics to maximize results and ensure continuous improvement.
• Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies

Skills

Retail experience

Strategic planning

Brand management

Program management

Education

Bachelor's degree in Business, Marketing, Finance, or related field

Job description

QVC Group is seeking a Social Commerce Senior Strategist to drive sales and viewer growth through data-informed content and merchandise strategies. You will partner with Producers, Buyers, Programming, and Marketing to craft compelling assortments and end-to-end content projects that align with inventory, pricing, and promos.

You will own strategic decision-making, optimize content for revenue and engagement, and represent the team in enterprise-wide meetings.