Social Commerce Sr Strategist - TikTok

QVC; West Chester (Chester County); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Competitive compensation

Paid time off

Employee assistance program

Parental leave

Paid volunteer hours

Company discounts

Health care benefits from day 1

401(k)

Tuition reimbursement

Job summary

QVC Group is seeking a Social Commerce Senior Strategist in West Chester, PA to drive sales and viewer growth through end-to-end content strategies. You will curate assortments, align with inventory and promotions, and collaborate with Producers, Buyers, Programming, and Marketing to optimize performance.

The role emphasizes ownership, strategic decision-making, and data-informed insights to shape content that grows revenue and engagement while ensuring accuracy.

Qualifications

• 5 years of corporate retail experience.
• Background in strategic brand management or planning roles.
• Experience in driving commercial outcomes.

Responsibilities

• Lead end-to-end content commercialization, including data analysis, ROI, planning, and process optimization.
• Develop a merchandise-driven content strategy to grow engagement and revenue.
• Manage timelines for item-specific content to align with strategic goals.
• Increase content optimization through brainstorming, product selection, procurement, and visual merchandising.
• Develop tests for product placement and scalable content-product integration.
• Establish content and product planning strategies to maximize engagement.
• Analyze KPI performance and adjust tactics for continuous improvement.
• Collaborate with Data & Analytics to build real-time KPI dashboards.

Skills

Strategic planning

Brand management

Program management

Commercial focus

Education

Bachelor's degree

Job description

Job Description Summary Working at QVC Group means joining a live social shopping company with incredible teams, ambitious projects and amazing careers. QVC Group, Inc. is a Fortune 500 company with six leading retail brands - QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road.

Your Opportunity, Your Team

The Social Commerce Senior Strategist propels total sales and viewer growth. This is achieved by developing content strategies, curating and optimizing merchandise within content (show builds and Videa on Demand assets) while collaborating with teams such as Producers, Buyers, Programming, and Marketing.

You will focus on creating compelling assortments aligned with inventory levels, pricing, and promotional opportunities, using data insights and current planning systems to track performance metrics and refine strategies. The Strategist contributes in shaping content to grow revenue and engagement while maintaining accuracy and attention to detail. Ownership and strategic decision-making are important enablers to a successful work product. Additionally, the Strategist supports enterprise goals by representing the team in meetings and innovates to improve trends and results.

Where You'll Work

This role is hybrid and will require you to be onsite at West Chester, PA several days per month (onsite days are predetermined and standard across the company). Job seekers must reside in one of the following states to be considered: PA, DE, or NJ. Relocation assistance is not available for this role

What You'll Do

• Lead the commercialization of specific content projects by building an end-to-end vision that encompasses data analysis, content Return on investment assessment, strategic planning, merchandise briefs, and process optimization.
• Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content. This strategy will consider inventory availability, productivity, trends, external opportunities, and promotional activities.
• Manage timelines and releases for all item-specific content to ensure agreement on broader strategic goals and operational efficiency
• Increase content optimization by leading efforts in content brainstorming, product selection, procurement, and visual merchandising strategies.
• Develop and test hypotheses for product placement and methodologies to create a scalable, repeatable strategy for content-product integration.
• Establish content and product planning strategies to increase content and product mix, ensuring every product aligns with the associated content for maximum engagement.
• Assess strategy performance by analyzing KPIs, adjusting tactics to maximize results and ensure continuous improvement.
• Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies

What You Bring

• You have 5 years of experience with corporate retail exposure along with a background in strategic brand management or planning roles (content or merchandising) and driving commercial outcomes.
• You have displayed ownership and program management skills to influence team to
• You have experience implementing the vision. Experience creating growth strategies and reacting to data to build a sustainable ecosystem.
• Hold a Bachelor's degree in Business, Marketing, Finance, or a related field.

Our Total Rewards package includes benefits you’ll love such as competitive compensation, paid time off, an employee assistance program, parental leave, paid volunteer hours, and amazing company discounts! In our US market, you can also expect health care benefits starting on day 1, 401(k), and tuition reimbursement benefits. QVC Group is committed to inclusion and belonging for all and ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at [e-mail] for assistance. If provided, salary ranges are a general guideline only, and actual salaries will vary and are based on factors such as a candidate's qualifications, skills, experience, and geographic location as well as business and market conditions.