Social Commerce Strategist: Content & Revenue Architect

QVC, Inc.; Chester (Delaware County); Hybrid; USD 120,000 - 160,000; Full time

Benefits offered by this job

Health benefits from day one

401(k) plan

Tuition reimbursement

Employee discounts

Job summary

QVC Group, Inc. is a Fortune 500 live social shopping company that uses data-driven content to grow engagement and revenue.

The Social Commerce Senior Strategist will lead end-to-end content projects, build merchandise-driven strategies, and partner with Producers, Buyers, Programming and Marketing to optimize show builds and Videa on Demand assets. This hybrid role onsite in West Chester, PA several days per month requires 5+ years in corporate retail and a Bachelor's degree in Business,

Qualifications

• 5 years of experience with corporate retail exposure along with a background in strategic brand management or planning roles (content or merchandising) and driving commercial outcomes.
• Ownership and program management skills to influence team and drive results.
• Experience creating growth strategies and reacting to data to build a sustainable ecosystem.
• Bachelor's degree in Business, Marketing, Finance, or related field.

Responsibilities

• Lead the commercialization of specific content projects by building an end-to-end vision that encompasses data analysis, content ROI assessment, strategic planning, merchandise briefs, and process optimization.
• Develop a merchandise-driven content strategy designed to grow audience engagement and increase revenue, balancing sales-driven and entertainment-focused content.
• Manage timelines and releases for all item-specific content to ensure alignment with broader strategic goals and operational efficiency.
• Increase content optimization by leading efforts in content brainstorming, product selection, procurement, and visual merchandising strategies.
• Develop and test hypotheses for product placement and methodologies to create a scalable, repeatable strategy for content-product integration.
• Establish content and product planning strategies to increase content and product mix, ensuring every product aligns with the associated content for maximum engagement.
• Assess strategy performance by analyzing KPIs, adjusting tactics to maximize results and ensure continuous improvement.
• Collaborate with the Data & Analytics team to develop comprehensive tools and dashboards that provide the commercial team with real-time insights for tracking KPIs and refining strategies.

Skills

Strategic Brand Management

Planning & Merchandising

Program Management

Data Analysis

Content Strategy

Education

Bachelor's degree in Business/Marketing/Finance

Job description

QVC Group, Inc. is a Fortune 500 live social shopping company that uses data-driven content to grow engagement and revenue.

The Social Commerce Senior Strategist will lead end-to-end content projects, build merchandise-driven strategies, and partner with Producers, Buyers, Programming and Marketing to optimize show builds and Videa on Demand assets. This hybrid role onsite in West Chester, PA several days per month requires 5+ years in corporate retail and a Bachelor's degree in Business,