Senior Social Campaigns & Content Lead

The Walt Disney Company; Washington (District of Columbia); Hybrid; USD 113,000 - 155,000; Full time

Job summary

National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. You will plan, manage, and execute social marketing strategies focused on editorial digital stories, magazine features, and TV programming.

The role emphasizes an audience-first approach aligned with business goals like subscriptions, Disney+ growth, and brand affinity. Strong leadership and data-driven decision making are essential.

Qualifications

• 7+ years’ experience in social media strategy and marketing, preferably managing large-scale brands or media portfolios.

Responsibilities

• Serve as a social lead and strategic partner to Nat Geo Editorial & Content teams, participating in story planning and all phases of content production.
• Establish best-in-class approaches to campaigns, content & distribution.
• Partner with subject matter experts, photographers, explorers, and creators to develop content tied to key initiatives.
• Influence upstream planning to ensure social is embedded early.
• Lead the development of tentpole social moments.
• Oversee end-to-end creative pipeline – ideation through production and final sign-off from leadership and stakeholders.
• Partner with agencies, platform strategists, PR, and talent reps to ensure output ladders up to the social strategy.
• Direct hands-on production of social-first content, including interviews, on-set direction, and social video shoots.
• Guide ideation, campaign development, and execution for creator initiatives.
• Collaborate with Content, Marketing, PR/Comms, Editorial, and Creative teams for creator-first content experiences across owned and earned channels.
• Champion experimentation with emerging formats while maintaining brand integrity and audience relevance.
• Drive testing and learning across platforms, formats, and tools.
• Identify and scale new opportunities to expand reach and influence.
• Review social platform and Adobe Analytics data to identify high-performing stories and content patterns.

Skills

Social media strategy

Platform ecosystems

Data-driven campaigns

Creator economy

Campaign leadership

Budget management

Education

Bachelor's degree in Marketing/Advertising/Digital/Social/TV/Film

Tools

Adobe Analytics

Social media management tools

Job description

National Geographic is seeking an experienced Senior Manager, Social Media to lead creative social campaigns across Editorial content and TV programming. You will plan, manage, and execute social marketing strategies focused on editorial digital stories, magazine features, and TV programming.

The role emphasizes an audience-first approach aligned with business goals like subscriptions, Disney+ growth, and brand affinity. Strong leadership and data-driven decision making are essential.