Senior Social Campaigns & Content Strategy Lead

5319 National Geographic Partners PAY SVC; Washington (District of Columbia); On-site; USD 113,000 - 155,000; Full time

Job summary

National Geographic is seeking a Senior Manager of Social Media Campaigns & Content to lead creative social campaigns across Editorial content and TV programming. You will guide planning and execution of content strategies for editorial digital stories, magazine features, and TV, partnering with experts and creators to achieve business goals.

You will lead a high-performing team, manage budgets, and drive growth through analytics-driven optimization, ensuring timely delivery and scalable

Qualifications

• 7+ years' experience in social media strategy and marketing for large-scale brands or media portfolios.
• Experience launching creator-led franchises, original programming, or large-scale digital content initiatives.
• Strong proficiency with social platforms and analytics tools to drive audience growth and engagement.

Responsibilities

• Lead social campaigns from planning through launch for Editorial content and TV programming.
• Oversee end-to-end content production and partner with agencies, creators, and platform strategists.
• Develop creator-first content strategies and pilot new formats while maintaining brand integrity.

Skills

Social media strategy

Campaign leadership

Cross-functional collaboration

Analytics & reporting

Storytelling

Education

Bachelor's degree in Marketing or related

Tools

Adobe Analytics

AirTable

Asana

Sprout Social

Job description

National Geographic is seeking a Senior Manager of Social Media Campaigns & Content to lead creative social campaigns across Editorial content and TV programming. You will guide planning and execution of content strategies for editorial digital stories, magazine features, and TV, partnering with experts and creators to achieve business goals.

You will lead a high-performing team, manage budgets, and drive growth through analytics-driven optimization, ensuring timely delivery and scalable